Steven Zapata

- Organized international speaking and exhibiting engagements with clients for Messe - Implemented new corporate identity (CI) and corporate design (CD), developed new branding materials (100%), print/digital collateral, web, banners, and templates for young company - Wrote original text for brochures, banners, website, and social media communiqués - Facilitated co-marketing projects with partners in 16 EU countries - Created/launched company social media program (100%) and overall marketing strategy

-Taught English to native German language speakers -Designed lesson plans for individuals and small groups -Tested and assessed students for language strengths and needs -Created individual homework and independent study plans for students

-Layout planning and supervision of editorial content for both print and digital versions of materials -Help plan and articulate concepts during the ideation and design process -Written strategic messaging including emails, promotions, direct mail pieces, and other marketing materials -Brochure, Catalog, Publication, Poster, and Layout Design -Business Card and Marketing Materials Design -Conceptual and editorial work on marketing newsletters -Photo Editing/Retouching

- Developed and managed strategic marketing communications in support of association EXPOS, conferences, and other events. - Wrote and adapted copy for email and web collateral, press releases/packets, newsletters, case studies, display advertising (300% increase), and program descriptions - Managed and developed social media channels (400% increase in followers) - Managed rebrand of organization and the application of new corporate identity (CI) and corporate design (CD)

-Supervised interview and outreach process for domestic and international prospects -Responsible for creating outreach materials & updating job descriptions -Managed international and domestic correspondence with candidates, NOKIA, and NOKIA’s partners -Arrange visa, travel and legal documents for candidates -Reviewed and edited internal human resource documents as they relate to HR, recruiting, and marketing needs -Administer special projects related to outreach and marketing

Managed program and student success plans for 1200 students -Maintained a 92% community retention rate -Managed social media and outreach campaigns -Identified obstacles to success and provided tools and resources -Developed personalized retention action plans based on withdrawal data, student activity, and community feedback -Coordinated campus outreach and recruitment marketing campaigns -Exceeded re-entry target goals at an average of 300% -Ensured student services were matched to student needs

-Recruited & interviewed prospective students; assessed academic needs/qualifications -Developed recruitment strategies and outreach campaigns to attract new students -Worked w/ Marketing Manager to create & promote international events -Promoted and helped manage social media site -Coordinated enrollment, registration and schedules with students/college departments -Acted as a liaison to high schools, community colleges and universities

Managed 50+ corporate & NGO accounts; oversaw PR, marketing, social media, volunteer/contractor recruitment, trade fair, & team development -Increased profits by over $750,000 -Developed fashion marketing & merchandising promotion program w/ Gap Inc & American Apparel -Coordinated correspondence w/ sponsors, partners, & the community -Worked to identify & prioritize branding needs -Produced & oversaw distribution of promotional materials -Planned, executed and evaluated special events

-Employed to assimilate & place developmentally disabled adults into job sites -Developed and implemented instructional plans for clients in the workplace -Created plans to measure a client’s developmental, academic, and career related growth -Organized specific skill trainings and adjustments for client career advancement; including job searches, interview coaching, and resume building -Acted as a primary liaison to employers, case managers, and scholastic resources

-Supervised attraction operation and crowd control for up to 30,000 guests daily. -Chief responsibilities included responding to guest concerns, PR, and organizing guest flow for parades, shows, and special events. -Worked directly with guests to ensure a pleasurable park experience. -Educated at Disney University in Customer Service Management and Pubic Relations

German language, culture, history, and politics