Susanne Peusens

For the seamless execution of daily operations, I directed all end-to-end footwear collections' designs and management for both men's and women's portfolios. With a keen focus on amplifying continuous business growth and revenue, I planned and implemented innovative and commercially viable collections as per the defined strategy and Cruyff brand identity.

In this role, I steered one internal designer that produced design concepts and determined the best-in-class options suited for the product, communicating approved plans to engineers for further execution. Via proper organisation and supervision of seasonal performance analytics, market research, customer insights, and surveys for optimal product lines I led entire aspects of product planning and development to expand product lines.

During this tenure, I executed branded footwear product collections and inspired creativity amongst footwear designers across brand.

To oversee and streamline all footwear collection design activities for men's, women's and children's portfolios, I served as a Head Designer. To identify and resolve major issues and limitations in a timely manner, I developed creative and seasonal designs as well as offering effective solutions as required. For the execution of sustainable and +net positive practices, I ensured the fulfilment of applicable regulatory compliance and guidelines associated with quality and corporate identity procedures.

Through close interaction with design teams across internal & external institutions (Alberto del Biondi), I delegated entire footwear collections for men's, women's and children's portfolios. By encouraging multifaceted teams in meeting and surpassing shared goals I led seasonal brand campaigns based on global creative directions. By performing diverse sets of business presentations and market visits I travelled across Asia and Europe.

To meet desired objectives I steered overall design activities in close collaboration with multi-disciplinary teams. • Secured fast-track promotion to the Design Manager for Footwear and Accessories Team role, carrying out all accountabilities for the brand's footwear and accessories collections as a designer. • Completed all assigned operations on time and as per quality constraints.

During this role, I was held accountable for planning, organising, and chairing start-up brand accessory campaigns, such as bags, belts, small leather goods, and soft accessories. Here I also steered the execution of brand identity, like colours, logos, trends, and product development.

In this role, I attained excellent insights into E2E product development and design procedures by designing and implementing innovative and luxury Mexx accessory collections for leather goods, encompassing bags, belts, and small leather goods. Prior experience as Design Consultant & Designer at various companies.

Milan, Italy

Eindhoven, The Netherlands