Svetlana Barinova

Angestellt, PR/Influencer/Channel Marketing Manager EMEA, Marketing Director Interim, Ecovacs Europe GmbH

Düsseldorf, Deutschland

Über mich

Brand purpose and P&L focused EMEA marketing leader with 17 years experience with blue chip FMCG companies and cross European business management. Key strength in strategy, unleashing effectiveness of business process and consumer centric marketing based on consumer insight understanding. I worked as part of regional leadership team for EMEA markets, shaping successful regional strategies with fine balance of global, regional and local specifics. 10+ years of successful managerial experience for up to 16 direct reports, including managers and international teams.

Fähigkeiten und Kenntnisse

Internet Marketing
Marketing-Kommunikation
Marketing management
Branding
Marketing
Marketingplanung
Marketing strategy
Consumer Insight
Fast Moving Consumer Goods
Consumer Electronics
PR
Influencer Marketing
Channel Marketing
Media planning
Marketing communication
trade marketing
Event Management
Team leadership
Team Development
International team management
Recruitment
Change Management
Process Development
B2B
Advertising
Event marketing
Direct Marketing
Brand strategy
Campaign Management
Marketing concept
Cooperation with agencies
Copywriting
English Language
Content marketing
Events
Portfolio Management
local sourcing
Stock Management
Procurement
Demand Management
demand planning
Marketing cooperations
Team Management
New Product Launches
New Product Development
Marketing Strategies
Strategic planning
Marketing Concepts
Marketing Communications
Digital strategy
Media Buying and Planning
Promotion Management
Localization
Team Lead
Entrepreneurship
Motivation
Creativity
Strategic mindset
Intercultural competence
hands-on mentality
Flexibility
Communication skills
Passion
Advertising planning
Line Management
Internal Communications
Marketing solutions
Press relations
Google Analytics
International Marketing
Corporate Communications
Social Media Marketing

Werdegang

Berufserfahrung von Svetlana Barinova

  • Bis heute 3 Jahre und 10 Monate, seit Aug. 2020

    PR/Influencer/Channel Marketing Manager EMEA, Marketing Director Interim

    Ecovacs Europe GmbH

  • 2 Jahre und 9 Monate, Mai 2017 - Jan. 2020

    Marketing Director Fashion & Home Eastern Europe

    Avon Cosmetics

  • 1 Jahr und 7 Monate, Nov. 2015 - Mai 2017

    Marketing Director RUKRO

    McCormick

  • 2 Jahre und 1 Monat, Nov. 2013 - Nov. 2015

    Marketing Director Russia

    iglo GmbH

  • 2 Jahre, Dez. 2011 - Nov. 2013

    Marketing Director Feminine/ Adult Care Eastern Europe

    Kimberly-Clark

  • 6 Jahre und 6 Monate, Juli 2005 - Dez. 2011

    Category Manager (Marketing)

    Reckitt

  • 1 Jahr und 3 Monate, Mai 2004 - Juli 2005

    Brand Manager, Pedigree

    Mars Inc

Sprachen

  • Russisch

    Muttersprache

  • Englisch

    Fließend

  • Deutsch

    Grundlagen

Interessen

Photography
Music
Travel
Art
Psychology

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