Talal Haroun

Leading a team of 150 colleagues in the UAE to deliver growth across a large portfolio of food and non-food brands. Drive all aspects of the business including, brand marketing and portfolio management, business development, company transformation and turnaround, retail distribution, demand planning, financials (P&L). Portfolio of brands include; Kellogg's, Nando’s, Smucker's, JIF, Vita Coco, Safa, Al Khaleejia pasta, Melody, Corelle dishes, Tiger Flasks and many more.

Energizer Holding Inc. and Edgewell Personal Care are global leading manufacturers and distributors of Batteries and Personal Care brands. Edgewell Personal Care is a Spin off company from Energizer Holding Inc. I held position of Marketing Manager for Energizer Holding Inc. from June 2013 till June 2015. From July 15 onward I held the position of Commercial and Marketing Head for Edgewell Personal Care. Portfolio of Brands include; Energizer, Eveready, Schick, Banana Boat, Hawaiian Tropic.

I was based in Hamburg,and responsible for the Gauloises cigarette brand in Germany & Switzerland. - Led product development agenda including; Qualitative and quantitative research, blend assessment and selection, packaging design, regulations & communications. - Coordinated and successfully led the development and launch of “Gauloises Additive Free” in Germany which resulted in 0.45% vol. share within a year. - Led the development and launch of Gauloises “Face” Limited Edition

Based in Dubai, UAE and responsible for all aspects of portfolio marketing for Davidoff, Gauloises, Gitanes. Responsibilities included, Communication strategy, in-store activation, new product, pricing strategy and A&P management. - Successfully led the launch of re-juvenated Davidoff Premium Line, Davidoff Black & White and Davidoff Luisa Beccaria Super Slims packs across all Gulf markets - Led a team to conduct a retail classification project in Saudi and UAE.

Based in Dubai and covering the Middle East. I did several consumer marketing, sales and trade marketing roles with increasing responsibilities. Portfolio of brands included; Oral-B, Braun, Duracell, Oil of Olay, Vicks and Old Spice. Responsibilities included, managing distributors across the Middle East and Africa markets, Route To Market development, launches of new product line extensions, planning consumer promotions, distribution coverage drives, A&P management, ATL and BTL planning and buying

Based in Dubai and cover Lower Gulf and Yemen markets. Responsibilities included rolling out previously prescription brands in mass retail channels. Brand portfolio included, Nicotinell smoking cession products, Cough and cold products. Effort included formulating distribution plan, trade promotions, pricing and BTL activation.

Fortune Promoseven is an affiliate agency of McCann Erickson. I was a junior media buyer and planner, assisting on several accounts including Coca-Cola, Rover Group and Standar Chartered Bank. My responsibilities included reporting on demographic changes within the Middle East region, collecting and tabulating media data, run media assessment plans on specialised media software, negotiate with media owners rates and contracts on behalf of our clients.

- Managing people - Marketing management - UK financial institutions - Management of innovation - Corporate strategy - Business ethics

- Introduction to marketing - Introduction to finance - Micro and macro economics