Tamara Amalia

My interdisciplinary education from renowned design universities in Cologne, Glasgow and Helsinki has equipped me with a wide range of skill set. I would describe myself as a T-shaped designer with knowledge in service and strategic design, visual design (online and print), design management and communication. My expertise lies in user experience design, where I help clients create memorable user experiences and simultaneously viable business platforms.

Maha Delish offers handcrafted dips with exciting flavors such as Matcha Vanilla Chocolate, Salted Choconut and Peanut Chai Butter. Founded by Gita Maharani and myself and born from Gita's ability to magically mix ingredients and my visionary tastebuds. My responsibilities include marketing and building the brand image through all platforms, business acquisitions and overseeing the operation.

The landscape of today's food purchase and consumption is changing. Brick and mortar supermarkets are embracing the online world and online shops are investing in physical spaces. Moreover, the demand for organic, regional and handcrafted food product is increasing. I aim to bring people together who are passionate about creating good food, build a community of conscious consumers and create a platform for inspirational shopping experiences.

In my postion as Senior Information Architect, I held the lead concept roles in the projects. My job was to advise clients on UX related topics as well as supervise the development and implementation of the concept. I had the opportunity to work with clients from the telecommunication, tool manufacturing, hardware and perfumery industry.

After receiving my Master's Degree, I continued working full-time at denkwerk. My knowledge in the field continued to grow alongside my responsibilites in the project. During these 2 years, I had the priviledge of working with large corporations such as Telekom and RWE. In these projects, I planned and conducted various workshops ranging from card sorting, stakeholder interviews and user acceptance testings.

The digital world was still a new territory for me when I first started at denkwerk. The term "information architecture" was foreign, yet the methods used in practice were very similar to the design methods I learned in the fields of service design and design research. During this time I helped the team conduct user research and benchmarking for clients such as Germanwings (now Eurowings) and UNICEF. The findings were used to determine certain functionalities or direction of the website.

When I first applied for an internship at Weber Shandwick Cologne, my team manager wasn't sure how a designer would fit into the traditional world of public relations. With my design skills I was able to help the team visually communicate ideas to the client and bring a user's perspective to corporate communications.

At Brand New Media I was responsible for creating the visual design of a networking platform targeted for professionals. This included creating the overall look and feel, defining a pattern library of the UI elements and designing the pages of the platform. During the design iterations, I worked closely with the concepter to ensure that the aesthetics aligned with the desired user experience.

Strategic design, Service design, Design management

Design research, Gender design, Service Design

Service Design, User Experience Design, Design Research

Interdisciplinary design