Thorsten Husmann

SODA LIBRE - THE BASIL is the perfect mixer for long drinks: the exciting blend of sweet and sour finally stirs things up again at the bar. The unique, strong character of THE BASIL makes it a captivating choice, perfectly accentuating the taste of bittersweet drinks. Combined with gin, tequila or vodka, as a spritz or with prosecco on ice, THE BASIL is a byword for aromatic refreshment in a glass.

„Husmann Machon - Liquid Consultant“ is a consultancy firm specialized in strategic brand building & brand selling laser focussed on the market of premium beverages. Our long term experience in various markets, channels and categories mixed with a global network of experts enables us to develop innovative strategies for brands. Our passion is strategic brand building aligned with a measurable brand selling approach. If you plan to launch or reposition a brand and you want to be successful - contact us…

Focus on all kind of liquids: spirits, liquers, coffee, softs and beer. - Brand Strategies - Market entry strategies - Development of sales/marketing organizational Setups - Trade Advocacy Strategies (Loyaltymanagement)

- Setup of a new Departement Trade Advocacy - Responsible for Business Unit DACH Nordics - Strategic leader for Brand programs & Influencer strategies incl. PR, fairs etc. - Regular alignment with Global Strategy - Leading a Team of 7 Brand Ambassadors & several Agencies based in different countries

• responsible for sales activities in the field of “on-trade” with a regional budget • leading a team with full responsibility • set up sales strategy and alignment of the sales field team north • continuous trend scouting and market monitoring, in order to develop future growth

• leading all activities within the gastronomy channel & event division • responsible for national budget and all brand activities (Experiential, PR, Events and Promotion) • responsible for conception, setup, realisation and budget of all events, sponsoring & promotions • continuous leading and screening agency • establish brand and external partner networking

• negotiate contracts with Top 100 on-trade customers to ensure all brand activities • development and support of top100 on-trade customers (gastronomy, wholesale trade, event organiser and agencies) • responsible for the arrangement, implementation and documentation of all brand ac-tivities in the field within the regional on-trade market • responsible for the regional sales budgets and advertising material allo-cation

• responsible for the realisation, budget, conception and setup of all Ritmo de Bacardi events in northern Germany • negotiations with agencies for the realisation of »Ritmo de Bacardi« • arrangement, organisation and excecution of several events, e.g. Schlagermove, Maschseefest, Kieler Woche. • acquisition of sponsors

Assistant to senior vice president & creative director. Events in the field of fashion: CFDA 2004, Burberry Fashion Show, Cartier - Saint Dumont Watch release

- Universität Marburg, Betriebwirtschaftslehre - Udayana University Denpasar Indonesia