Tobias Guse

- Setup and execution of online performance and branding campaigns on mobile and desktop channels. - Identifying advertising opportunities and negotiation of deals with relevant European media, platforms, agencies and online shops. - Working with the design team to build localized assets and creatives for upcoming campaigns - Campaign monitoring and optimization - Content Marketing in cross-departmental work to engage users with the brand. - Online retail branding

During my time as faculty representative at the Northumbria university I was representing over 3000 international students. My work with the union focussed on enhancing the learning experience for foreign students and establishing a language task force in order to improve participation in seminar groups and written performance of international students. I was nominated for the university wide "Faculty Representative of the Year" award for my work.

In the marketing team my resposibilities focussed on Customer Relationship Management by developing and coordinating customer events to strengthen awareness of the IBM brand in Germany. In addition I supported the local sales team by cold calling potential clients, gathering background information about businesses and industries as well as shadowing key account manangers during their work with local business partners.

My main task during the internship was the management and creation of content for Facebook / Xing and Twitter. I worked close with the local marketing leader, analyzed issues and developed a future concept for using Social Media in the IBM Partnership Solution Center Hamburg.

Design and implementation of a new community portal, using Web 2.0 Collaboration Software, including integration of previous intranet content into a new state of the art community.

Sales & promotion for the Nespresso brand in own responsibility.