Tuyen Tran

- Develop and implement data-driven strategies for improving website performance and conversion rates through A/B testing. - Monitor and analyze website and digital campaign performance using various analytics tools. - Conduct qualitative and quantitative research to understand user behavior and areas for improvement. - Execute A/B and multivariate tests to optimize website elements and conversion funnels. - Generate reports and present findings to stakeholders, highlighting key performance indicators.

- Specialize in keyword research and optimization for targeted traffic acquisition. - Analyze search trends and audience behavior to identify high-converting keywords. - Manage Google Ads campaigns, including bidding strategies and ad placements. - Utilize data-driven insights to continuously refine keyword targeting and optimize campaign performance. - Maximize advertising budgets by strategically adjusting keyword bids to achieve optimal ROI.

- Collaborate with external third parties to evaluate potential partnerships and licensing opportunities, fostering strategic alliances to enhance our product ecosystem. - Conduct thorough market analysis to assess competition, benchmarking our products against industry rivals and identifying areas for differentiation and improvement. - Partner closely with the sales director to develop tailored product sales strategies that align with market demand and drive revenue growth.

- Utilize customer behavior analysis to optimize marketing strategies and tactics. - Strategically plan and execute A/B tests on landing pages to enhance the customer journey. - Generate evaluations and analyses to facilitate further customer segmentation and measure success. - Demonstrate proficiency in A/B testing tools, web analytics tools, and push notification technologies through hands-on experience.

- Enhance workflows and optimize data flow for reporting, operations, and analysis processes. - Collaborate on data initiatives aimed at streamlining data for improved accuracy in reporting and results. - Develop visually compelling customer presentations and reports to effectively communicate insights. - Conduct thorough data mining, exploration, and analysis to uncover valuable insights for informed decision-making.

- Strategically plan, develop, and track marketing campaigns online and offline to meet - communication objectives. - Support team in planning and executing events, trade fairs, and promotions. - Craft compelling content and manage distribution across social media, websites, and print. - Ensure content is engaging and optimized for each platform. - Collaborate with teams to maintain messaging consistency. - Monitor campaign performance and analyze metrics for optimization.

- Strategically develop and track online/offline marketing campaigns to meet communication objectives. - Support team in planning and executing events, trade fairs, and promotions. - Craft and distribute engaging content across social media, websites, and print materials. - Optimize content for each platform to maximize audience engagement. - Collaborate cross-functionally to ensure consistent messaging and branding. - Analyze campaign metrics to identify optimization opportunities.

International Strategy, International Marketing, Project Management, Intercultural Management.