Valerie Thill

Responsible to lead the Marketing function of AMEA (Asia, Middle East, Africa) where all growth initiatives for biscuits, chocolate, gum&candy, meals, powdered beverages and strategic inputs for the Region are reviewed & approved for AMEA application. Drive big bets & priorities for the region, ensuring alignment to the strategy & positioning of the core brands. This includes identifying & defining priorities across equity and innovation, leveraging and further developing core brands.

-brand & innovation management lead for global cream cheese portfolio (Philadelphia) with full P&L responsibility -define & implement European strategy to drive penetration & increase market share -change management & development of a high performing team: define & develop new behavior in winning regionally, marketing mix & innovation efficiency -craft new global brand purpose & develop new communication idea whilst respecting different cultures and eating habits

Head of innovation and equity for all MEU candy brands (HALLS, Sour Patch Kids, Trebor, Maynards, Bassetts, Carambar etc) – define, develop and implement sound strategies to bring the MEU candy business to the next level. Current challenges to overcome : build ONE European candy model and business plan (coming from a locally led business approach), focus on fewer, bigger brands and initiatives, help to reduce overhead costs and supply chain complexities

Recruited to define, develop and implement a global brand strategy for the major coffee brand CARTE NOIRE in existing and new markets incl global marketing planning around big bets across segments (i.e. Nespresso compatible capsules, pods, instant). Drive operational excellence between global category and local operating teams by introducing world-class operating consumer and shopper principles. Marketing lead for 15 international markets, direct report to the VP of Marketing

Key objective: to turn around declining RoC business, the #1 skincare priority for J&J in EMEA. How? Development of new product platforms and of new business model for key skincare segments to serve worldwide markets. Focus on therapeutic product solutions and accompanying professional programs (detailing with dermatologists, launches at major congresses, leader of multicentric clinical developments etc.). Direct report to the Vice President of Marketing. 3 direct reports

Creation of a new skincare platform derived from an iconic French Drug comprising lead on strategic positioning, massive NPD development, copy development as well as French P&L responsibility of both drug and skincare platforms. Set-up of future international roll-out. 3 direct reports

Strategic positioning of EMEA sun protection, self tanning and daily skin care products for the prestige segment incl. new product and copy development for respective areas. Managing turnover of $60 MIO within team of 4 employees for key European skin care markets (UK, Italy, Spain, Scanda, France, Germany). Successfully managed to grow business by 30% within 2 years .

Implementation of marketing and development plans for all the J&J OTC product portfolio (namely Neutrogena, RoC, Compeed, ACT, Rembrandt) in the pharmacy and department store channels. Reach net trade sales and brand contribution targets. Optimisation of trade marketing process.

Strategic positioning of make-up products (lipstick, nail varnish, foundation), development and introduction of product concepts, French-German market studies in close cooperation with agencies specialised in trends & visionary product development. Implementation of plans for the German mass market

Creation and strategic conception of a new national and international ‘Sponsorship, Events and Cooperation’ department with the aims of enhancing brand awareness, trials for the NIVEA brand and build a strong communication pillar next to ATL spend to drive sales.

Junior Product Manager for NIVEA Visage (Facial) Germany

Young Professional in the Sales and Marketing sectors for the NIVEA and Hansaplast brands in the USA (North Carolina) and Germany.