Vijaylaxmi Sharma
Angestellt, Global Campaign Manager, Yokoy
Nuremberg, Deutschland
Über mich
Hi, I'm Vijaylaxmi (VJ). I'm a former B2C digital brand executive turned B2B performance marketer. I help early & growth stage startups build marketing functions while continuing to grow pipeline. For the past 11 years, I've led marketing roles at seed stage start ups to large multi-national corporations, globally. I've been the first marketer 2 times and built the teams from scratch. This has shaped how I manage and plan across all marketing - from setting strategy for an actionable marketing plan & OKRs to building a clear map of funnel and growth levers. Currently, I'm building global lead generation & brand campaigns at Yokoy - an automated spend management solution.
Werdegang
Berufserfahrung von Vijaylaxmi Sharma
4 Monate, Dez. 2020 - März 2021
Performance Marketing Manager
Mull und Partner Ingenieurgesellschaft mbH4 Monate, Dez. 2020 - März 2021
Performance Marketing Manager
EUTEC Chamber
1 Jahr und 5 Monate, Sep. 2018 - Jan. 2020
Digital Marketing Manager
PAYBACK GmbH, Part of the American Express GroupAt PAYBACK, I am responsible for creation and management of all digital assets (paid and owned). This includes, acquisition on web and app through social channels. Stakeholder management, which includes, partner, agency and vendor on a daily basis. I'm also responsible for Customer success on social platforms and new launches on digital with increasing focus on efficiency.
1 Jahr und 10 Monate, Aug. 2016 - Mai 2018
Senior Manager
Infrasoft Technologies Limited
• Communications & Digital Strategy - Designed and created campaigns targeted at the customer throughout their journey – landing pages, email (drip) campaigns and more. Generating revenue for over $1.2m from 3 key products. • Content Management – Editorial planning, content development, and executing programs with content across multiple digital channels (blogs, newsletter, emails, web page content, and other marketing collateral).
1 Jahr und 3 Monate, Apr. 2015 - Juni 2016
Social Media Manager
Start Up Unternehmen
Created a unified content strategy across Facebook, Twitter, Pinterest, Quora and message boards. • Developed team to manage comment marketing and content distribution on relevant and popular forums and message boards. • Pre and post campaign analysis and reporting. • Managed ASO optimisation and developed content strategy for third party downloads • Influencer mapping and blogger outreach program.
Ausbildung von Vijaylaxmi Sharma
1 Jahr und 3 Monate, Sep. 2019 - Nov. 2020
MicroMasters in Digital Product Management
Boston University
Product Management with Lean, Agile and System Design Thinking - Passed with 69% Strategic Social Media Marketing - Currently pursuing Business Analytics for Data-Driven Decision Making Driving Digital Innovation through Experimentation Platform Strategy for Business
3 Jahre und 2 Monate, Juni 2006 - Juli 2009
Bachelors of Commerce (Banking & Insurance)
University of Mumbai
Principles of Management Micro Economics 1 Effective Communication 1 & 2 Customer Relationship Financial Market Entrepreneurship Management International Business Portfolio Management Business Ethics Strategic Management Turnaround Management
Sprachen
Englisch
Muttersprache
Deutsch
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