Viviane Ahrens

* Conception, planning and coordination of marketing strategies * Implement a loyalty program based on AARRR Model (Acquisition / Activation / Retention / Referral / Revenue) * Focus on churn reduction, up-selling, cross-selling, lifetime extension, brand engagement and customer satisfaction (NPS); * Performance monitoring and analysis of KPI´s for all CRM activities

* Set strategy for customer acquisition across diverse channels * Responsible for designing and carrying out A/B tests in order to improve the marketing strategy * Implement and optimize automated campaigns throughout customer´s lifecycle * Marketing Plan, P&L for new products and KPI´s control: ROI, CPO, LTV, CLV, budget, and EBITDA * Work closely with sales and product area, to ensure a clear and direct communication

* Responsible for the identification of new business opportunities * Mailing generation (prospects) for sales and customer relationship actions * Marketing Research * Understand consumer segmentation and behavior

Expertise supporting systems and tools used by the marketing area to define campaigns, sales and relationship cycles.

* Marketing Strategy * CRM * Financial Management * Negotiation Skills * Business Communication

* Managing and Developing Teams * Database Marketing * Business Statistics * Marketing and Planning a Small Business * Economics for Business * Managing Effective Working Relationships