Waseem Bari

• Create strategies that prioritize user experience, ensuring product designs are intuitive, engaging, and resonate with the target audience. • Defining key performance indicators (KPIs) to measure the success of the product, conducting expert reviews, heuristic evaluations, and data to refine strategies and improve digital experiences. • Encourage a culture of innovation within the teams, exploring new ideas and approaches to continually elevate the digital product and UX design landscape.

Sendoso is a SaaS gifting platform for B2B companies to improve customer relationships and retention through gifting. As one of the "Top Five Products of 2022" on G2, Sendoso raised $100 million in series C funding in Sept. 2021. As a product designer, my role was to simplify and automate the experience of third-party apps. With continuous research, working closely with product & engineering, I successfully shipped integrations for Salesforce, Oracle Eloqua, Outreach, Hubspot, SurveyMonkey, and Marketo.

Provided design consultancy to SME clients with: - Planning: Researching customers, competitor analysis, gap analysis - Design: End-to-end product design including requirement analysis, writing technical specs, conceptualizing and prototyping user experience, and communicating with developers with attention to detail, and to ensure overall quality assurance - Launch: Help build MVP design and launch, rapid prototyping, and overall service design

A startup from Finland with a marketplace that links car owners to top-rated car mechanics to repair cars at home or office. Very similar to Your Mechanic in the USA. Responsibilities were: - Product planning, business analysis, product roadmap, user research, and process visualization - Built a blueprint of the idea (aka MVP) and carried out usability testing - Built and launched beta version, UI component library - Cross-functional team collaboration with product, design, and engineering

Tomini Group includes sister businesses for classic cars, shipping, and rental power. Achievements: - Classics: Designed, built & maintained an online car showroom with 150+ cars backed by IMS, car photography, site content - Shipping: Procured & maintained IT systems at the office and 10+ ships. Deployed ERP software with live sync between office and ships - Outlined brand strategy, and brought consistency across digital channels - Sourced, installed, and managed IT equipment & software for 150+ users

NGPath is a Dubai-based digital agency providing web and e-commerce solutions across UAE. Main responsibilities: - Crafting sketches, wireframes, and prototypes for website and mobile app projects - Project management, defining & setting project goals with clients, writing technical specs for development teams - Maintained digital assets library and project documentation - Custom-designed location maps our solution helped customers reach their locations easily by following the written directions

MBlue Designs is a UK-based digital agency providing custom websites and SaaS e-commerce solutions to SMEs. I started as a web designer and was later promoted to Design Manager. - Product design and user experience - Implemented Twitter Bootstrap for responsiveness and rapid development - Worked on over 30 client projects and overhauled the entire B2B SaaS app with engineering team

Class Ads was a classified website in Pakistan (similar to quoka.de in Germany or OLX worldwide) to buy & sell second-hand items. It was my own concept project where I: - Designed, built, and maintained the entire website, promoted via social media, mobile marketing, and newspaper ads. We got advertisement opportunities that we managed on certain spots on the website - The project was flipped against $

My own IT company where we offered web design, custom software services to SMEs. Responsibilities: - Business development, working with CXOs to improve business processes and enhance productivity with specialized software - Project management, technical analysis, quality control, resource management, customer support Achievements: - School Management System with 500+ students, end-to-end deployment., testing and training - Built and maintained an online Inventory Management System for a car dealership

ICMS is a group of educational institutes with 5+ locations and over 1,000 students. As a webmaster, I designed, built, and maintained websites for all campuses. Some key achievements: - Built and launched “Online Admission & Result System” to go paperless, save on printing, and reduce crowds at receptions - Built a small CRM to manage queries from the website with Customer Care teams - Monitored website statistics, performance improvement, and reporting to management, and grew organic traffic with SEO

Liwal Ltd. offers a wide range of IT and digital transformation solutions built on cloud-based infrastructures, and custom-built mobile-ready ERP, CMS, and CRM platforms backed by blockchain to government departments and commercial enterprises globally. My achievements were: - Designed, built, and maintained websites for Liwal Computers, and ESRI GIS. - Designed & launched an online product catalog for Liwal Computers - Managed site content, optimized site speed and promoted with organic SEO

Leads Software House was helping new, emerging, and small businesses with digital transformation to convert their physical jobs into digital solutions with their simple and powerful custom-built software and websites. As a website designer and developer, I was responsible for: Designing website and software interfaces Coding website front-end with HTML, CSS, and JavaScript Direct client dealing to understand business requirements proposing the right solutions