William Smith

Vorstandsmitglied, Founder and CEO, Ethical Brand Ltd

Kingston upon Thames, Vereinigtes Königreich

Fähigkeiten und Kenntnisse

ethical
brand
ethicalbrand
identity
trademark
territory
license
accreditation
certification
approach
opportunity
distribution
platform
monitoring
research
management consulting
marketing
communications
solution
systems integration
program
programme
project
management
process
business development
competitive advantage
competitive intelligence
vision
creativity
sponsorship
affilliation
SEO
technology
web 2.0

Werdegang

Berufserfahrung von William Smith

  • Bis heute 22 Jahre und 5 Monate, seit 2002

    Founder and CEO

    Ethical Brand Ltd

    Breaking new ground, building a global brand. Actively developing an international profile for the trademarked ethical brand identity, identifying, exploring and developing licensing opportunities worldwide.

  • Bis heute 22 Jahre und 5 Monate, seit 2002

    Managing Partner

    Real Life Lab

    Leading edge research, design, strategy, development and operational implementations in marketing, branding, IT and stakeholder communications that support and deliver change, address opportunities, challenges and commercial imperatives in business and not-for-profit environments. Broad expertise in project and program management, disagnostics and organisational firefighting, cultural fitness assessment, stakeholder engagement, cultural integration, workshops, ethical standards.

Sprachen

  • Englisch

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Interessen

ethical commerce
CSR
SRI
policy
process
development
doing the right thing
philanthropy
social
entreprenuership
enterprise
incubation
start-ups
branding
brand extension
knowledge working
technology
open source
php
media
future brand
realtime
organisational culture
organisational learning
SME
corporate
not-for-profit
stakeholder perceptions

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