Wim Mathues
Partner, Partner & Sports Marketing Consultant, WAVE Agency
Tienen, Belgien
Werdegang
Berufserfahrung von Wim Mathues
Bis heute 2 Jahre und 5 Monate, seit 2022
Advisor to the CEO & Team Principal
Team Qhubeka Cycling
Bis heute 3 Jahre und 5 Monate, seit 2021
Advisory Board Member
Merkado Agency
Bis heute 4 Jahre und 3 Monate, seit März 2020
Commercial Director - Global Sports Marketplace Partnerships
Decathlon
Building the world’s leading durable/sustainable Marketplace E-Commerce with focus on sports, fans, well-being, urban mobility and (tech/sports) start-ups. European sales partnerships and stakeholder management with global sports brands like adidas, UCI, Santini, Borussia Dortmund, FIFA, AC Milan, Cowboy, Specialized, Ridley Bikes etc.
Bis heute 4 Jahre und 10 Monate, seit Aug. 2019
Advisory Board Member
John&Jane
Bis heute 5 Jahre und 5 Monate, seit Jan. 2019
Guest Professor Digital Football Marketing
The Football Business Academy
Bis heute 5 Jahre und 5 Monate, seit 2019
Partner & Sports Marketing Consultant
WAVE Agency
Bis heute 13 Jahre und 5 Monate, seit Jan. 2011
Sports Marketing Consultant Western-Europe (via WAVE Agency)
bwin
< Consultancy Assignment for MCMC.biz > - Content Marketing & Localization bwin.be: Digital Sports Marketing Sportsbook, Casino and Games - Social Media Lead bwin Belgium: Facebook, Twitter, Instagram - Sponsorship & Hospitality Manager RSC Anderlecht, BC Oostende, ATP European Open Tennis etc. Other roles included: Migration Consultant bwin.com to bwin.be; Deputy Country Manager bwin Belgium; and general consulting on the Belgian Sports Betting landscape & digital marketing.
2020 - 2022
Chief Marketing Officer (CMO) & Board Advisor
Diabatix
2019 - 2022
Advisory Board Member
Niwzi Media Group
2018 - 2021
Head of Digital Partnerships, Innovation and eCommerce
Coca-Cola European Partners
Driving strategic digital partnerships & innovations in the path to purchase & eCommerce/mCommerce, leading a team of digital sales & shopper marketing managers, and reporting to the Marketing & Commercial Development Director. Our daily goal is to create digitally enabled and accelerated sales & marketing for all channels: retailers, food aggregators, sports & stadiums, entertainment, gaming, e-sports, leisure, music & festivals, theme parks, cinema, travel etc.
3 Jahre und 2 Monate, Sep. 2016 - Okt. 2019
Lecturer Sports Marketing & Communication
University-College Leuven-Limburg (UCLL)
8 Jahre und 8 Monate, Jan. 2011 - Aug. 2019
Owner/Founder, Managing Director & Marketing Consultant
MCMC
MCMC was founded early 2011 and acquired by WAVE Agency mid 2019! Clients included: bwin, Sniper Cycling, Pro Basketball League Belgium, Maserati Racing, Mastercard (via Big Group UK), Ladbrokes, European Sponsorship Awards OHL Football Club etc. Services: sponsorship & marketing/communication consulting; creative copywriting; translations; social media & community management; content management; website & webshop design; PR; graphic design; (digital) marketing, video content production...
Mastercard appointed MCMC as their global football & entertainment partner, to target the USA & European market with their Smart Stadium & Event Solutions. MCMC will provide business intelligence & insights on the trends & developments in the sports & music industry, to help Mastercard fit their technology into the goals & challenges of both stadiums, arenas, events, football clubs or music festivals.
Regional Director Marketing & Communications for Southern Europe, heading up a dedicated team in France, Italy, Spain, Greece and Portugal. Drive, lead and activate marketing, sales and communications across Southern Europe to enable GfK business growth (as a temporary assignment in Paris). Member of the Regional Leadership Team for Southern Europe, responsible for all BTL & ATL marketing strategy, planning, multi-channel campaigns, partnerships & sponsorships (incl. Real Madrid, Benfica, etc.).
Business Lead & Consultant for the Travel & Logistics Industry. http://blog.gfk.com | #GrowthfromKnowledge www.gfk.com
2 Jahre und 1 Monat, Feb. 2016 - Feb. 2018
Jury Member European Sponsorship Awards - "Best of Europe"
European Sponsorship Association (ESA)
Business Lead & Consultant, bringing industry expertise to our clients and responsible for go-to-market marketing & sales of this business unit - Tackling marketing, media, innovation, strategy and sponsorship challenges for all clients in Media, Entertainment (Movie/Cinema, Betting/Casino, Music, Literature etc.), Sports, Digital and Advertising/Media/Creative Agencies. http://blog.gfk.com | #GrowthfromKnowledge www.gfk.com
2 Jahre, Jan. 2015 - Dez. 2016
Social Media & Sponsorship Consultant (via MCMC.biz)
Ladbrokes
< Consultancy Assignment for MCMC.biz > - Social Media Lead Ladbrokes Belgium: Facebook, Twitter, Instagram - Sponsorship Consultancy & PR on Partnership with SV Zulte Waregem Football Club etc.
3 Jahre und 6 Monate, Apr. 2013 - Sep. 2016
Sponsorship Manager - RSC Anderlecht (via MCMC.biz)
bwin.party digital entertainmentTasks included: - Providing Belgian marketing input and intelligence for European directors in Vienna & London. - Migration & roll-out bwin.com to bwin.be - VIP-hospitality (bwin Skybox), bwin ticketing and sponsorship activations at the Constant Vanden Stock Stadium of RSC Anderlecht. - Sponsorship communication & activation with and for partners like RSC Anderlecht, Juventus, Olympique Marseille, Real Madrid, Bayern München, Manchester United, AC Milan, ATP European Open, MotoGP ...
2 Jahre und 10 Monate, Dez. 2012 - Sep. 2015
Sponsoring Account Manager Belgium/France
Repucom (now Nielsen Sports)
Global full service brand analysis and sponsorship evaluation agency specialising in helping clients to maximise their sponsorship revenues. Founded in Sydney, Australia in 2003 has over 800 active clients worldwide services by offices in 10 countries on 5 continents with over 200 employees. Offices in Brussels, Sydney, New York, Singapore, London, Paris, with additional distribution partnerships in Dubai and South Africa, Italy
Ausbildung von Wim Mathues
1 Jahr und 1 Monat, Nov. 2018 - Nov. 2019
Digital Marketing
Google Digital Atelier
Online Digital Marketing Certificate by Google
2018 - 2019
Digital Transformation Leadership
Vlerick Business School
9 Monate, Okt. 2010 - Juni 2011
Corporate Communication
Katholieke Universiteit Leuven
Master Thesis: Communication Management in Modern Pro Football: A qualitative research for communication and control management in the Belgian Jupiler Pro League and Belgian Cup 2010-2011
1 Jahr und 10 Monate, Sep. 2008 - Juni 2010
Linguistics & Literature
Katholieke Universiteit Leuven
English - Dutch Papers: - A Status Quaestionis: Der Leken Spiegel - Dialect Study Ransberg (Prof. Dr. Joop Van der Horst)
2 Jahre und 10 Monate, Sep. 2005 - Juni 2008
Economics - Dutch - English
Katholieke Hogeschool Leuven
Teacher's Degree Thesis: Culinary England & beyond: The Burgundian Guideline
Sprachen
Niederländisch
Muttersprache
Englisch
Fließend
Französisch
Gut
Deutsch
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