Xenia Marx
Angestellt, Director, Simon-Kucher
Bonn, Deutschland
Über mich
Experienced marketing professional with 10+ years in brand management for FMCG and OTC brand, regional strategic brand management, B2B marketing (marketing towards health care professionals) and 4 years in strategy consulting. Results-driven and skilled in developing and executing successful marketing strategies to drive sustainable business growth. Strong leader with a passion for purpose-driven brands and for driving customer engagement, increasing market share, and maximizing profitability. Seeking a marketing role to contribute my expertise and drive organizational success.
Werdegang
Berufserfahrung von Xenia Marx
Lead projects focusing on marketing, pricing and growth strategies primarily for consumer healthcare companies Projects included e.g.: - Brand positioning and target group segmentation strategies - Market expansion assessment, e.g. Rx-to-OTC switch, expansion and channel strategy - Commercial guidance and value story development for product innovations - Portfolio optimization - Pricing strategy and concepts that enabled profitable and sustainable growth (global and local scope)
1 Jahr und 1 Monat, März 2018 - März 2019
Elternzeit
n/a
3 Jahre und 7 Monate, Feb. 2015 - Aug. 2018
Senior Brand Manager Professional Marketing
Colgate Palmolive
Responsible for the European marketing strategy towards HCPs for elmex anti-caries (cosmetic and OTC), Duraphat (Rx), meridol (cosmetics and Rx) and electric toothbrushes in 5 regional hubs and 30 countries. - Communication strategies and campaigns that enabled commercial success (Developed several - Integrated marketing campaigns for region and local markets) - Innovation strategy and growth plan for the professional anti-caries portfolio - Brand strategy and marketing budget management
1 Jahr und 1 Monat, Jan. 2014 - Jan. 2015
Brand Manager Toothpaste European Category Management
Colgate-Palmolive Europe
11 Monate, Feb. 2013 - Dez. 2013
Brand Manager International
GABA International AG
1 Jahr und 1 Monat, Jan. 2012 - Jan. 2013
Brand Manager elmex Sensitive
GABA GmbH
7 Monate, Juni 2011 - Dez. 2011
Brand Manager Veet & Kukident
Reckitt Benckiser
1 Jahr und 4 Monate, Feb. 2010 - Mai 2011
Brand Manager Veet
Reckitt Benckiser Deutschland GmbH
7 Monate, Juni 2009 - Dez. 2009
Junior Brandmanager Airwick
Reckitt Benckiser France
1 Jahr und 5 Monate, Feb. 2008 - Juni 2009
Management Trainee OTC
Reckitt Benckiser Healthcare
6 Monate, Jan. 2007 - Juni 2007
Praktikantin Marketing
Reckitt Benckiser Deutschland GmbH
5 Monate, Mai 2005 - Sep. 2005
Praktikantin
Mäurer + Wirtz GmbH & Co KG
Praktikantin
Galladé Umformtechnik
Ausbildung von Xenia Marx
8 Monate, Sep. 2005 - Apr. 2006
Management
Université Laval, Québec
Marketing, Strategic Management
5 Jahre und 6 Monate, Okt. 2002 - März 2008
BWL
Universität Mannheim,
Marketing Industriebetriebslehre
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut