Yulia Khlebnikova

Using analytical and creative skills to push trivago forward in Russia, steering through the market complexity and uncertainty. The role is multi-faceted and is surrounded by such keywords as: Strategy and Analysis, Marketing and Efficiency, Budgeting, Project Management, Market Research and many more. The big part of the role is bringing the data and market opportunities together through detailed analysis and networking in order to boost the business development on the Russian market.

-carrying out market audits: in-depth desktop research of the countries trivago is operating in (macroeconomic environment, competition, marketing channels, online and conventional travel markets) -revision of current marketing strategies and recommendations to its improvement -full responsibility for the data collection for internal market intelligence newsletter and its edition -ad-hoc marketing and product optimization project, focus on CEE countries

External consultancy project fulfilled according to the requirements of the Master in European Business program in ESCP Europe Business School New Product: Development of the market entry strategy Core tasks: • Developing the set of recommendations for the company and composing the market entry strategy for the new product

External consultancy project fulfilled according to the requirements of the Master in European Business program in ESCP Europe Business School Marketing plan 2013 development for the new company's product launched in June, 2012. Core tasks: • Identifying product promotion opportunities and the most promising customer group to be targeted • Developing set of marketing activities arranged depending on the level of desired marketing exposure and budget available.

Core responsibilities in the role of Senior Project Buyer: • Supply process optimization • Price negotiation • Introduction and adaptation of the new enterprise software Achievements: •Introduction of new business processes •Successful completion of strategically important lighting projects • Managing and coordinating the work of Project Buyer and Assistant Project Buyer

Liaising with high-profile and luxury equipment manufacturers in Western Europe (arranging negotiations with the new suppliers, collecting the advertising material and distributing it among the project managers) • Coordination of payments through the communication with the accounting dept. • Control over supply deadlines, quality/performance claim management • Taking part in international fairs (e.g. Light&Building in Frankfurt am Main and iSaloni in Moscow)

New Product Development Fundamentals of Finance Operations Management International Management Buying Behavior International Law

International Business Micro- and Macroeconomics Marketing Social Psychology Thesis paper: Role of Germany and its Integration Policy in the European Union