Yulia Polyanker

Responsible for Surface Care Global portfolio (Swiffer, Mr Proper, Comet, Ambi Pur) with $250MM turnover. Developed new vision, Global Marketing Strategy and Global Brand Plan enabled to exceed objectives in sales, market share and profitability. Leadership of all Innovation types: New Product Development, Product Innovations, Commercial Innovations, Brand Renovations. Successfully led diverse multi-national cross-functional team of 70+ people.

Managed Surface Care portfolio (Swiffer, Mr Proper, Comet, Ambi Pur) in 16 CEEMEA countries with total sales of $95MM. Full P&L responsibility; ownership of development and implementation of Regional/Zone Marketing Objectives and Strategies; Leadership on Regional Innovation Master Plan and Marketing Plans; Brand Communication development; Innovation launch and results tracking/KPI; Budget Management and Control to maximize business Results (ROI).

Directed sales, P&L and market shares for Surface Care portfolio (Mr Proper, Comet, Gala) with 71 $MM turnover. Business strategy, operational planning and management, project management, local innovation development and execution responsibilities, market research and business analysis. Full responsibility for Marketing Recruitment.

Managed all aspects of day-to-day business of Hair Care Portfolio (Pantene, Shamtu, Wella/Londa Styling): consumer and shopper understanding, competitive intelligence, business analysis and results tracking, demand planning, marketing planning, integrated commercial planning, communication strategies, in-store strategies (distributions, pricing, shelving, merchandizing, promotion activities), local adaptation and implementation of regional innovations.