Yuliya Tsikhamirava

Led the delivery of 4 digital products, increasing user engagement by 20%. Collaborated with cross-functional teams to enhance product experience. Managed a team of 10 developers, designers, and testers. Applied requirement engineering, ensuring alignment of product vision with customer goals to boost satisfaction and retention. Planned releases, translated requirements into user stories, and drove efficient execution. Used A/B testing and analytics to optimize features and maintain prioritized backlogs.

Identified plans and resources to meet project goals. Developed marketing strategies to strengthen media relationships, engage the target audience, and increase brand awareness. Gathered stakeholder feedback to guide feature development. Prioritized backlog to optimize timelines, resources, and budget. Managed UX roadmap aligned with business strategy, boosting adoption by 30%. Coordinated team collaboration and productivity. Created prototypes to visualize requirements/improve stakeholder understanding.

Oversaw and supervised projects from initiation to completion, ensuring successful delivery. Communicated business performance, forecasts and strategies to investors and shareholders. Recruited and led a team of 130 individuals, facilitating team-building exercises. Strategically planned and managed the company's marketing budget to maximize resource utilization. Developed annual marketing plans to support company objectives. Achieved milestones, including the successful launch of 2 new stores in Belarus.

• Determined appropriateness of payers to protect organization and minimize risk. • Provided support for individual credits and deposits and contract management • Successfully launched Bank CRM • Conducted user research (interviews, surveys, testing) to identify pain points, refine personas, and prioritize features. • Executed requirements elicitation and defined project scope for Bank CRM system project in areas of deposits, transfers, and remote banking services