farhan Rasheed

Leveraging performance marketing emphasizing B2B demand-driven lead generation across Google Adwords (PPC), LinkedIn Advertising, and Meta ads. Focused on international B2B growth and expansion. Owning top-of-funnel, cross-channel approaches via paid ads to drive MQLs. Monitoring, analyzing, reporting, and optimizing campaign performance across various paid channels (Google Ads, Meta, LinkedIn, etc). Extracting actionable insights and steering data-informed decision-making through tools like Data Studio.

Developed and executed comprehensive digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. Implemented and managed paid advertising campaigns, including PPC and social media advertising. Managed social media accounts, creating engaging content and increasing follower engagement by 100%. Created and optimized landing pages and email marketing campaigns(using MailChimp). LinkedIn marketing and lead generation.(utilizing Sales Navigator).

Support, and maintenance of editorial content using the content management system WordPress. Monitored visitor engagement using Google Tag Manager and Google Analytics. Utilized a variety of third-party tools like AHrefs, SEMRush, and Google’s Keyword Planner for on-page optimization and content gap analysis. Leveraged core SEO areas including and not limited to keyword research, link building, site audit, content marketing, competitive analysis, off & on-page SEO, and social media advertising.

Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements (launched Instagram social channel and grew the account organically averaging 200 followers every month) Day-to-day management and execution of email marketing automation campaigns and providing ongoing optimization (increased revenue by an average of 20% MoM) Analyzed campaign analytics, and track and identify strategies to increase ROI, while maintaining a monthly budget ($10000)

Landing page content, site content, social media marketing, slogans, advertisements, and conversion-oriented copy. Developing content for email, social media posts, blogs, and white papers. Analyzing content marketing metrics. Devising a Content strategy for B2B & B2C.

Create content marketing campaigns to drive leads and subscribers. Used SEO best practices to generate traffic to the site. Regularly produced various content types, including email, social media posts, blogs, and white papers. Actively managed and promoted blog, and pitched articles to relevant third-party platforms.

Managing the entire product line life cycle from strategic planning to tactical activities. § Specifying market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers. § Driving a solution set across development teams (primarily Development, and Marketing Communications) through market requirements, product contract, and positioning.

Established and integrated the functional strategies for utilizing business expertise to reach financial/operational goals and objectives. § Analyzed market trends and statistics and utilized findings to achieve break even in less than two years’ time.

§ Instrumental in developing Brand Manual and Brand guidelines for the Moftak Solutions, repositioning it in the marketplace, enabling it to capture a 10% share of the market. § Implemented viral campaign which resulted in a 25% rise in online subscriptions. § Writing marketing and publicity tools for the company for the use in brochures, flyers and website. § Wrote web content for Moftak’s website along with several case studies for different clients’ experiences.

§ Conducted brainstorming sessions, focus groups, qualitative interviews and moderated research meetings for the six targeted products. § Reviewed reports on the energy efficiency performance § Carried out comparison report on energy performance. Published articles on EE, appliance design, manufacturing and applications § Consumer education campaigns / awareness programs, including educational institutes, on Energy Efficiency

Monitored different market studies that allowed successful penetration into new markets § Enhanced customer service standards using customer satisfaction, customer pullback, churn ratio and trouble ticketing analysis for customer base § Conjoint analysis of existing and potential broadband users.

Marketing, sales, advertising, total quality management