Stefan Lange
Bis 2023, Head of Sales Eastern Europe, HUGO BOSS International Markets AG
Zug, Schweiz
Über mich
With over 30 years in retail, international wholesale, and product management within the sports and premium fashion industry, I have transformed my passion for fashion and sports into a dynamic professional journey. My experience has enabled me to drive sustainable growth and innovation in every role. Starting in Berlin, I honed my business management skills and worked with renowned brands like Hugo Boss, Nike, Marc O’Polo, and Quiksilver. At Hugo Boss, I led wholesale expansion across 27 countries, achieving triple-digit million EUR annual turnover, double-digit sales growth, and opened over 80 franchise stores. Building high-performance sales teams was crucial to this success. My journey is about achieving targets and fostering lasting relationships, creating value for customers, partners, and the industry. Connect with me to explore synergies and opportunities for collaboration.
Werdegang
Berufserfahrung von Stefan Lange
5 Jahre und 10 Monate, Jan. 2018 - Okt. 2023
Head of Sales Eastern Europe
HUGO BOSS International Markets AG
» Led the wholesale expansion across 27 countries in Eastern Europe, Caucasus, and Central Asia. » Developed a network with over 100 WHS partners, achieving triple-digit million EUR annual turnover. » Implemented Partner Growth Plans resulting in +60% (2018-2021), +34% (2022), and +20% (2023) sales growth. » Managed over 80 franchise store projects in premium locations. » Built and led an international high-performance sales team (10-15 HC).
5 Jahre und 3 Monate, Okt. 2012 - Dez. 2017
Teamleader / Senior Sales Manager International Markets
HUGO BOSS International Markets AG
» Established a team to drive WHS expansion in 19 Eastern European countries. » Developed business with over 80 WHS partners, achieving double-digit million EUR annual turnover. » Optimized product range through managing preorder and stock sales, achieving single-digit annual sales growth. » Oversaw development of 7 new franchise stores from planning to opening.
3 Monate, Juli 2012 - Sep. 2012
Category Merchandiser Running Apparel Express WE
Nike Europe
» Drove merchandise strategy for Nike's Running and Classics Sportswear in Western Europe. » Created market differentiation strategies and managed distribution and product rollout plans. » Collaborated with Sales and Marketing teams for seasonal planning and product launches. » Improved financial KPIs, including net revenues and profitability.
1 Jahr und 11 Monate, Aug. 2010 - Juni 2012
Sr. Category Merchandiser Sportswear AGS
Nike Deutschland GmbH
» Managed merchandise strategy for Nike's Sportswear collection in Germany, Austria, and Switzerland. » Enhanced assortment efficiency and consumer experience through strategic planning. » Monitored and improved financial KPIs, including net revenues and profitability. » Conducted market and consumer trend analyses.
1 Jahr und 7 Monate, Juli 2008 - Jan. 2010
Key Account Manager Menswear
Marc O'Polo International GmbH
» Managed preorder and stock sales to optimize the men's product range. » Achieved sustainable single-digit sales growth through strategic planning. » Led over 15 new shop-in-shop projects, fostering sustainable business.
1 Jahr und 6 Monate, Jan. 2007 - Juni 2008
Sales Manager
OneTouch GmbH / CBR
» Managed monthly preorder collections sales to wholesale customers in Eastern Germany. » Acquired new retail partners and expanded business.
6 Jahre und 7 Monate, Juni 2000 - Dez. 2006
Sales Representative
Kauai Textilvertriebs GmbH, Quiksilver Deutschland
» Achieved double-digit sales growth for Quiksilver & Roxy by managing preorder WHS business in Northern and Eastern Germany.
1 Jahr und 11 Monate, Juli 1998 - Mai 2000
Storemanager
Giacomelli Sport GmbH
» Managed store operations and sales, enhancing customer service and business performance.
1997 - 2000
Geschäftsführung
Handelsagentur Delirium GbR
Vertrieb von Völkl Snowboards
Ausbildung von Stefan Lange
1993 - 1996
Betriebswirtschaftslehre
TU Berlin
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
Latein
Grundlagen