Erfan Mirkamali

• Restructured the Google Ads account using Google Ads Editor to enable running campaigns in German and English, feeding Google’s smart bidding algorithms for maximizing conversions. • Decreased CPA by %60 via optimizing landing pages based on Smartlook video recordings, Hotjar heatmaps, and quantitative analysis. • Increased GDN conversion rate by %80 through layering custom audience segments and placement targeting. • Set up GA4 and form submission field tracking, using Google Tag Manager and Zapier.

• Joined as the first marketing member, scaled the team to 5, and generated +40% MoM growth. • Developed WINaTALENT’s go-to-market strategy through testing +30 experiments to validate the ICP hypothesis. • Mapped awareness stages, key messages, and goals to lay the foundation of campaign planning. • Decreased CPA by 70% through conception, implementation, and monitoring of PPC activities (Google Search, Microsoft Bing, and retargeting using Facebook, Twitter Ads, and LinkedIn Ads).

• Increased web and app conversion rates by 20% for +100,000 daily active users in 6 months. • Structured marketing automation (email, push notification, and SMS) for +2,000,000 users in a collaboration with the tech team, using WebEngage, Emarsys, Firebase, and Branch. • Revived 20 paid campaigns by measuring organic uplift using various attribution models. • Created 3 dashboards in Google Data Studio and saved 4 hours per week for report generation.

• Improved CTR for top 3 ad groups by 30% through running adcopy tests in Google Search Ads. • Increased Quality Score for top 5 ad groups by %40 using insights from search term reports. • Decreased average CPC by %30 resulting from experimenting with keyword match types.

• Performed continuous on-page optimization (content, internal links, and meta-tags) for +40 pages. • Managed 4 outsourced content writers to create +200 case studies and articles. • Self-educated and became an expert in using search engine operators.