Karsten Eiserbeck

Projektbeispiele: - Markteinführung einer neuen TV-Plattform - App Integration – Konzeption und Umsetzung - Weiterentwicklung digitaler Produkte - Erarbeitung einer neuen Projektmanagement-Methodik - Datenkonzept für Optimierung im E-Commerce - Entwicklung und Vermarktung neuer Produktangebote - Einführung eines Content-Bezahlmodells - Go-to-Market-Strategie für eine Produktinnovation

Schwerpunkte: Consulting, Innovationsmanagement, Entrepreneurship | Strategy and Innovation Consulting | - Business Strategy and Management Consulting - Changing the Game: Business Models, Innovation and Strategy - Service Design and Innovation | Entrepreneurship | - Entrepreneurial Team Problem Solving - New Venture Finance - Practical Approaches to Managing Innovation

- Reviewed GSMA Development Fund's mHealth and Mobile Money for Unbanked projects to identify lessons learnt for Agricultural Value Added Services - Analysed 3rd party projects to understand implementation timelines, key challenges and processes - Conducted interviews in New Delhi, India to gain further insights from mobile service providers and agricultural experts - Outlined an Agricultural VAS Business Kit design - including key components, methods of sourcing content, cost and revenue structure

- Identified market potential for Spicer Biotech’s micro-algae technology - Validated the commercial potential of micro-algae - Prioritized sectors/geographies for micro-algae technology - Estimated market size - Identified potential customers in identified primary target sector/country - Suggested feasible business models based on customer/competitor analysis

http://www.jbs.cam.ac.uk/mba