Lilian Amstalden

Role: Being part of Online Delivery team, dedicated at Mc Donalds Germany market, my challenge is to act with technical topics regarding news letters and push notifications creation. Delivering: - Technical consulting to check possibility of canvas flow or client segment improvements - Non production validation to release news letters or push notification - Customer engagement data analysis - Investigation to solve tech problems - Audience management considering customer needs

Responsible ti increase the self serve analytics mindeset at AB Inbev users through all data tools available at company (Amplitude, Power BI and Snowflake). - Development of Self Serve Analytics frameworks - Meetings alignments partners - Metrics definition to understand how stakeholders use data tools - Best in class of data tool management. - Tranning offers to new commers and specific data activation sessions - Support to identify opporunities in each segment data tables

Understand how users interact with the eccommerce platform with tracking user behavior on iOS, Android and Web. - Training sessions regarding the behaviour data driven culture and explanation of the use of data tools (Segment and Amplitude). - Creation of the tagging plan by segment - Customer data platform connection between sources and destinations - Validation of the code implemented to approve the tagging between non-production and production phases - Tracking plan versioning by git

In the Digital Data Analytics division, I worked in the consultancy of an urban mobility project for the implementation of technological solutions. I supported the technical analysis of products, impacts on society and supplier proposals.

At Bosch Engineering Business Unit, the department has cyber security solutions for applications since automotive to smart home. The activities of Premaster are marketing and administrative topics. In order to improve internal employee communication is created intranet content as required, presentation creation for customer about products and services, update and revision about security process engineering document.

(Germay/Stuttgart) In Corporate Logistics, I provided support in Process Management that is directed to all Bosch units worldwide. This activities involved update the standard tags for OES category clients, creation and update internal communication platform content which required HTML formatation and administrative support for events.

(Brazil/Campinas) Product marketing department focused on workshop equipment’s. One of the main tasks was relate about Launch of products. Manuals translations from English/ German /Spanish to Portuguese language, import samples for homologation tests, presentation creation for customer meetings and stakeholders, validation of information at SAP and competitor analysis.

(Brazil/Indaiatuba) Logistics Planning departament, focused in administrative activities.

When I decided to redirect my career to the Data world, I enrolled me to the MBA of Data Science and Analytics. I could learn more about data analytics and machine learning techniques on a deeper level, which contributed to my data career. My MBA thesis had an inspiration at AB Inbev environment, which I shared the inisghts and learnings regarding useful product metrics and user journeys analysis for admin access portal monitoring.