Technical Marketing Data Expert (m/w/d)

Projekt-Nr.: 99411-217C

Stellentyp: freiberuflich

Einsatzort: Remote

Industrie: Konsumgüter

Dauer: 4 Monate

Starttermin: asap

SOLCOM zählt zu den führenden Technologiedienstleistern in den Bereichen Softwareentwicklung,
IT und Engineering. Seit mehr als 30 Jahren arbeiten wir als Partner global agierender
Spitzenunternehmen aller Branchen und sind weltweit im Einsatz, wo Innovation entscheidet.

We are currently looking for a marketing expert for an exciting project with our client.

General conditions:

• part time (50%)
• 100% remote

Your tasks include:

• Manage & optimize Creative IQ and other influencer marketing tools, ensuring seamless integration with internal systems (CRM, analytics, and reporting platforms).
• Develop automation for influencer workflows, campaign tracking, and reporting to improve efficiency.
• Analyze influencer marketing data to generate insights, create performance reports, and recommend optimization strategies.
• Work with APIs to connect influencer marketing platforms with internal tech stacks (e.g., CRM, Power BI, Tableau).
• Ensure data governance, security, and compliance (GDPR, data privacy regulations) in influencer marketing.

Influencer & Digital Marketing Strategy Support

• Evaluate influencer metrics (engagement, reach, authenticity, conversion rates) and align them with business KPIs.
• Support paid influencer campaigns by ensuring smooth data tracking and measurement of ROI.
• Collaborate with the marketing team to enhance influencer strategy using AI-driven insights (e.g., sentiment analysis, engagement prediction).
• Monitor fraud & risk management (detect fake followers, engagement manipulation).

Collaboration & Project Management

• Act as the primary IT partner for the influencer marketing team, translating business needs into tech-driven solutions.
• Work cross-functionally with IT, digital marketing, legal, and compliance teams to improve influencer marketing effectiveness.
• Manage multiple projects related to influencer tech innovation and data integration.

Anforderungen:

MUST:

• Fluent english
• Bachelor’s or Master’s degree in Marketing Technology, Data Science, Digital Marketing, or IT-related fields.
• 3-5+ years of experience in MarTech, Influencer Marketing Tech, or Data Analytics roles.
• Experience working in FMCG, Retail, or Beauty industries is a plus.
• Tools: CreatorIQ, Brand24, Analytics (Google Analytics, Power BI), API knowledge, CRM tools (Salesforce, HubSpot),

Technical & Data Skills

• Experience with Creative IQ or similar influencer marketing tools (CreatorIQ, Traackr, AspireIQ).
• Strong knowledge of data analytics, reporting, and dashboard tools (Power BI - prefered, Google Analytics, Tableau).
• Familiarity with API integrations and data automation workflows.
• Understanding of AI & machine learning applications in influencer marketing.
• Background in data privacy & compliance (GDPR, data security in marketing).

Digital Marketing & Influencer Expertise

• Understanding of social media platforms (Instagram, TikTok, YouTube, LinkedIn) and influencer KPIs.
• Knowledge of SEO, paid media, and social commerce strategies.
• Familiarity with influencer fraud detection tools and brand safety measures.

Soft Skills & Collaboration

• Strong stakeholder management skills to collaborate across IT, marketing, and compliance teams.
• Ability to translate technical insights into business recommendations.
• Ability to translate business requirements into the technical language
• Project management experience in MarTech or digital transformation initiatives.