Marketing and Communication Specialist (m/f/d)

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Regional Marketing Communications Manager, Central and Southern Europe, ABB PAEN

Your role and responsibilities

In this role, you will lead the development and execution of external customer engagement programs to generate new leads aligned with business goals, support customer retention, and enhance the positioning of ABB Energy Industries in the DACH region (Germany – Austria – Switzerland). The work model for the role is: hybrid. #LI-Hybrid Main stakeholders are customers, prospects, and other external stakeholders (eg. external marketing communications agencies, etc), along with ABB management and sales. You will be mainly accountable for managing and executing events, webinars, trade exhibitions, etc across DACH (virtual/hybrid/face2face). Your responsibilities will include: • targets settings aligned with business strategy, • activities execution, working with internal stakeholders (eg sales) and external stakeholders (eg marketing communications agencies, congresses and fairs organizers, etc) • cohesive communication messaging development for each initiative, • marketing communications assets creation, • efficient budget management, • results tracking in Saleforce, conducting comprehensive post-event analyses to assess Return on Marketing Investment (ROMI). You will become an integral part of a dynamic and talented team, offering an environment where your skills and potential can thrive.

Qualifications for the role

• You have minimum 5 years of experience in marketing communications departments of large international groups with a special focus on customer engagement programs management (virtual/hybrid/f2f).
• Highly adept in advanced knowledge of SfDC and marketing automation platforms.
• Demonstrated proficiency in project management, including setting clear targets aligned with business strategy, developing consistent communication messaging, and managing budgets effectively.
• Degree in Marketing, Communications or related field like Digital Marketing and Communication.
• You are at ease communicating in fluent written and spoken German and English.
• You hold a current driving license valid for Germany and have the ability to travel across DACH (and Europe).

What's in it for you?

• Benefit from an open and solution-oriented work culture
• Join an undiscussed market leader, a strong brand that markets high quality products
• Get motivated by continuous improvement in what we do and how we do it, bring your know-how.

Benefits

• Employee Assistance Program
• Flexible work practices
• Retirement plan
• Paid Parental leave (gender neutral)
• Employee Share Acquisition Plan

More about us

The Energy Industries Division serves a wide range of industrial sectors, including hydrocarbons, chemicals, pharmaceuticals, power generation and water. With its integrated solutions that automate, digitalize and electrify operations, the Division is committed to supporting traditional industries in their efforts to decarbonize. The Division also supports the development, integration and scaling up of new and renewable energy models. The Division’s goal is to help customers adapt and succeed in the rapidly changing global energy transition. Harnessing data, machine learning and artificial intelligence (AI), the Division brings over 50 years of domain expertise delivering solutions designed to improve energy, process and production efficiency, as well as reduce risk, operational cost and capital cost,while minimizing waste for customers, from project start-up and throughout the entire plant lifecycle. We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory Interested in joining our team? We are looking forward to receiving your complete application through our online tool. In the case of equal suitability, people with severe disabilities and their equals are given preference. ABB AG Your contact is: ABB PersonalDirekt +49 (0) 621 381 3500 ABB Data Privacy Statement: https://new.abb.com/privacy-notice/candidate