Director, User Acquisition

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 6 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, "roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

As the User Acquisition Director at Bitpanda, you will be responsible for driving sustainable and scalable growth, ensuring our marketing efforts translate into high-value users. Combining strategic vision with execution, you will shape and refine our acquisition strategy across Performance Media, SEO, and Affiliates, always optimising for efficiency and impact.

You will mentor and empower a high-performing team to unlock new opportunities and refine our approach to user growth. Your leadership will be instrumental in expanding our global reach while maintaining a keen focus on ROI and long-term sustainability.

What you will do

• Develop and lead the user acquisition strategy and team across Performance Media, SEO, and Affiliate channels, ensuring alignment with company goals and maximising user growth within CPA and ROI frameworks.
• Take ownership of the strategic direction, performance, and optimisation of all user acquisition channels, including Paid Media, Organic Search, and Affiliates.
• Collaborate effectively with Local and Global teams to to set out & implement our overall marketing and strategy.
• Leverage analytics and data insights to drive growth initiatives, optimise conversion funnels, and measure impact through data-driven decision making.
• Take ownership, establish and implement robust frameworks and processes for tracking, attribution, and measurement of activities to ensure positive ROI.

Who you are

• Possess 6-10 years of experience in User Acquisition in a multi-language, multi-country environment.
• Strong expertise in leading and managing teams, performance media, SEO, tracking, bid management, and other third-party tools.
• Possesses clear domain expertise, having worked with high-budget, multinational accounts.
• Highly skilled in numerical detail and analytical data-driven decision making, with a great attention to detail and a methodical approach to work.
• Strong communication and negotiation skills, ability to connect easily with different types of people, stakeholders and partners.

What’s in it for you

• Hybrid-working model with 60-Work From Anywhere days*
• Competitive total compensation package including participation in our stock option plan
• Market-leading benefits programs and policies shaped by our flexibility-first philosophy*
• Company-wide and team events — both in-person and virtually!
• Bitpanda swag to keep you living the brand

And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

* These benefits may be adjusted at Bitpanda’s discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).