Adrian Krüger

↳ Recruited, trained, managed and coordinated a team of 4 marketers and 3 agencies (PR, content creation, performance marketing) ↳ Increased active customer base from 30 to 1000+ in 2 years with continuous revenue growth of 13-50% MoM ↳ Owned 5-digit monthly

↳ Owned roadmap for VAIs customer-facing platform; overhauled the signup flow and first-time account experience ↳ Facilitated a SCRUM team of 4 engineers to breakdown requirements into measurable tasks to facilitate estimation and sprint planning, iterated on product design decisions.

I develop OM strategies based on a client's goals including setup and operational management of all online marketing channels for acquisition, retention, reach and brand awareness. → built web analytic solutions specifically for start-ups and SMEs → focus on Google Tag Manager + Google Analytics → Wordpress & WoCommerce, Shopify integrations → SEA, FB/ Instagram Ads, Retargeting, Landing Page, CR Optimisation, Tracking & Data collection

Startsocial is a Germany-wide competition under the patronage of the German chancellor Angela Merkel to promote voluntary social engagement . The organisation regularly supports 100 social initiatives by providing four-month consulting scholarships. Previous alumni are Viva con Agua, Tech First Deutschland or Rock your Life. → providing written feedback to # 3 project applications

Participated in their 3-weeks summer school. Climate-KIC is one of three Knowledge and Innovation Communities (KICs) created in 2010 by the European Institute of Innovation and Technology (EIT). The EIT is an EU body whose mission is to create sustainable growth by addressing climate change mitigation and adaptation.

→ built tracking & data collection setup → managed all online marketing channels; focus on FB

Jhai Coffee House is the world’s first completely philanthropic coffee roaster and cafe, located at the source. Jhai educates the Jhai Coffee Farmer’s Cooperative (JCFC) on Specialty coffee practices, buys direct from them and then reinvests all cafe profits into clean water and hygiene education at primary schools on the Bolaven Plateau in Laos.

→ Kursplanung → Materialverleih → Online Marketing

• Doubled revenue within one year without increasing costs • Team Lead Online Marketing and supervised OM interns (# 4 people) • Created and implemented sales forecast as the basis of an improved purchasing, liquidity planning and sales controlling • Managed and increased product portfolio (from # 90 to 200) incl. launches, pricing, sales benchmarking, roast planning • Built affiliate account and managed SEA acc. (>30 % of B2C revenue) • Reduced out of stock events by 70 %

→ Executed sales/tasting road show in supermarkets

→ Implemented and evaluated pre-test of national road show incl. logistics, promoter casting and training → Created decision basis for selection of the promotion agency → Designed and implemented offline sales promotions in collaboration with advertising agencies

• Major: New Venture Creation • BMC, feasibility analysis, lean startup methodology • Thesis: Hybrid Organising in Social Entrepreneurship

→ International Marketing → Strategic Management → Interpersonal Skills & Conflict Management

• Majors: Behavioural Marketing, Financial business analysis • Thesis: Profit maximization vs. quality maximization: responsibility dilemma of enterprises on the example of the food industry