Adrianna Kosowska

Creating, managing and developing campaigns in SEA, Display, Video and Shopping accounts across multiple markets (DACH, France, Italy, Spain and Belgium). Coordinating new product launches in terms of performance marketing channels, including communication with design and content team, supervising media creation, researching keywords, creating search, responsive, Gmail and YouTube ads with the new products.

Analyzing and assessing performance of influencer campaigns, executing the influencer marketing strategy accordingly to boost the new product launches and fit the ongoing campaigns, negotiating the promotional pricing based on analysis of various indicators and account performance, developing influencer-specific product briefs and posting guidelines and optimizing the processes of planning and influencer relationship management.

Influencer marketing: researching and acquiring new influencers, negotiations and whole communication process, closing deals with the most profitable conditions and prices, building short and long-term collaborations with influencers, managing invoices and taking care of the deals fulfilment. Managing social media campaigns and creating content for Facebook, Instagram, newsletters and translations for the product pages.

Creating content about different travel destinations for a travel-focused website; including guides, travel tips, food recommendations, tourist attractions and excursion plans, SEO copywriting and supporting commercial launch of the website in terms of marketing.

My bachelor thesis concerns the aspect of social media examined in terms of marketing communication, role of customers and recognition how objectives, obstacles and marketing efforts dedicated for social media strategy differ in B2B and B2C-oriented companies.