Al Bryant

Selbstständig, Creative Strategist / Strategic Planner, Freelancer

Berlin, Deutschland

Fähigkeiten und Kenntnisse

German & EMEA Working Experience
Creative & Strategic Planning
Consumer Insights
Consumer-centric Communication Strategy
Online/Offline
Content Marketing
360° Integrated Communication
Brand Evolution
Brand Transformation
Target Audience Activation
Customer-Journey Optimisation
Automotive
Telecommunications
Consumer Electronics
FMCG
Global/Regional/Local Brand Leadership
C-Level Stakeholder Management
Workshop Leadership
Research Leadership
B2C & B2B
Troubleshooting

Werdegang

Berufserfahrung von Al Bryant

  • Bis heute 10 Jahre und 2 Monate, seit Apr. 2014

    Creative Strategist / Strategic Planner

    Freelancer

  • 2 Jahre und 10 Monate, Juni 2011 - März 2014

    Head of Strategic Planning: Berlin, München, Frankfurt

    McCann Erickson

    Clients: Sony XPERIA Smartphones, car2go (carsharing from Daimler), Healthcare, Siemens Infrastructue & City, MasterCard, Verlag, International Hotel Group, Bayern1 (radio station), Various successfully won NB Pitches Internal and external workhops: Brand Archetecture, Brand Archetypes, Briefings, Brand Vision, Social Media, Trend Scouting

  • 3 Jahre, Juli 2008 - Juni 2011

    International Strategic Planner

    Grey Worldwide / Freelance

    Workshops:Brand Archetecture, Brand Archetypes, Briefings, etc. Various NB projects with a focus on CEE (automotive, telecommunications, and lifestyle clients)

  • 7 Jahre und 3 Monate, Nov. 2000 - Jan. 2008

    International Trouble Shooter CEE

    Grey Worldwide

    International Trouble Shooter (Strategic Planning/Client Service) in Berlin, CZ, HR, RU, TR, HU with a focus on automotive and telecomunication clients - as well as NB developmernt, agency restructioning and re-positioning. Clients included: Vodafone, Nokia, Mercedes-Benz.

  • 3 Jahre und 10 Monate, Okt. 1996 - Juli 2000

    Management Supervisor

    JWT

    Kellogg´s / Adult portfolio and Promotions Restructuring of the Kellogg´s team Special projects: Jaguar and Mazda

  • 5 Jahre und 9 Monate, Jan. 1991 - Sep. 1996

    Account Director

    DMB&D Werbeagentur

    Clients: Mars Confectionery / Mars, Bounty, Twix, Milky Way, NPD DAK Health Insurance

Ausbildung von Al Bryant

  • 1987 - 1989

    Master of International Business Studies / Major International Marketing

    University of South Carolina

    International Marketing International Public Relations International Advertising International Consulting

Sprachen

  • Englisch

    Muttersprache

  • Deutsch

    Fließend

Interessen

Travel
sailing
fitness

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