Albano Masino

{Resilienza Lab} aims at helping entrepreneurs create a strategic roadmap for their new ventures, developing operating models, growth strategies from boothstrapping to profitable exit.

Defining, executing and governing the eCommerce vision, sales and marketing strategy to shape the overall group strategy and expansion. • Develops business plan and annual marketing budget including ATL/BTL/TTL activities, partnerships, go-to-market activity, and local actions across global markets. • Defining, planning, executing, and governing digital transformation programs, focused on customer business outcomes, KPIs and goals.

• International Strategic planning from definition to implementation. • Online store management: traffic, conversion, order size, merchandising, web-analytics, NPS. • Web marketing (affiliate, SEO, paid search, display) and retention (email, private store) programs. • Management of internal and external resources (third-party ecommerce vendor, marketing agencies). • Development and tracking of operational, promotional and go-to-market plans.