Aleksandar Petkovic

Angestellt, Executive Director, IAB Serbia

Belgrade, Serbien

Fähigkeiten und Kenntnisse

online marketing
project management
mobile strategy
mobile marketing
digital marketing
social media
Google analytics
e-commerce
SEO
SEA
online advertising
product management
SMS marketing
online strategy
digital strategy
mobile devices
mobile web
m-commerce
mobile applications
performance marketing
e-mail marketing
lecturing
team leading
blogging
internet marketing
public speaker
SEM
mobile strategie
mobile beratung
Mobile Entwicklung
Mobile Bannering
Mobile Advertising
crossmedia Konzepte und Strategien
Mobile 360°Kommunikation
QR-Lösungen
Augmented Reality
Mobile Social
Mobile Search
NFC
Social Media Marketing
Online Mediaplanung
Social Insights
Search Marketing

Werdegang

Berufserfahrung von Aleksandar Petkovic

  • Bis heute 8 Jahre und 3 Monate, seit März 2016

    Executive Director

    IAB Serbia

  • 10 Monate, Juni 2015 - März 2016

    Digital Strategist

    Wireless Media

  • 1 Jahr und 8 Monate, Nov. 2013 - Juni 2015

    Digital Strategy Planner

    Drive, IPG Mediabrands

    Tailoring broad range of creative and digital media strategies for all-size companies from diverse industries. Proposing tactics, digital media mix and spending share based on campaign goals, seasonality and budgets. Responsible for new business. Orchestrating RFPs, processes, people, ideas, content creation, collaboration and administration during pitches. Developing and implementing specialized trainings for employees and clients.

  • 5 Monate, Juni 2013 - Okt. 2013

    Digital Account Director / Digital Project Manager

    Razor Communications

    Duties & Responsibilities Mobile and web projects production and management - responsible for entire project lifecycle from planning to initiation through execution and tracking and then closing. Leading and organizing cross-functional project teams in global environment. Day-to-day communication with clients and leading project status meetings.

  • 1 Jahr und 8 Monate, Nov. 2011 - Juni 2013

    Business Development Manager / Project Manager / Account Director

    Carnation Group (Part of Possible)

    Developing, establishing and executing growth strategy with an international board of directors. Organizing P&L and securing new business and partnership opportunities. Manage the regional sales (from prospect identification to closing the sale) with the goal of maximizing utilization of company assets, increasing market share, and expanding into new markets.

  • 2 Jahre und 5 Monate, Juli 2009 - Nov. 2011

    Digital Marketing Manager / R&D Project Manager

    Fonlider

    Key Achievements:  21 content websites fully created and integrated with e-payment/m-payment  Introduced and innovated R&D flagship product with SMS payment subscription model that was generating revenue of 30K EUR / month  Developed new quality standards for better quality performance and reliability

  • 11 Monate, Sep. 2008 - Juli 2009

    Web Portal Project Manager

    Universiade Belgrade 2009

    Duties & Responsibilities> Implementation and maintenance of internal web portal with online services that helped Heads of Delegations (HoD) to report a problem or better utilize their resources in Univeristy Village. Leading and coordinating team of 3 developers and 1 web designer. Key Achievements:>  This web portal was rated 4.3 (of 5) and listed in HoD’s feedbacks as one of the most usefull assets during Universiade in Belgrade

  • 7 Monate, Jan. 2008 - Juli 2008

    Marketing Assistant

    Microsoft Serbia

    Duties & Responsibilities> BTL sales event management (logistics organization, execution, supervising, reporting and after event activities). Searching for appropriate event venue, catering, hostesses, technical support and meeting technical requirements (Internet, audio, video etc). Contact person for Microsoft student partners.

Ausbildung von Aleksandar Petkovic

  • Bis heute

    Information Technologies

    Faculty of Electronic Engineering, Niš, Serbia

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Grundlagen

  • Serbian

    -

Interessen

Digital marketing
Mobile marketing
Project management
Product management
Data monitoring
Data analytics
Sales
Monetization
CSR
Sustainable development
Digital content
Mobile technologies
Online advertising
Digital content
Social media
Online marketing
Strategy planning
Google AdWords
e-commerce
m-commerce
m-payment

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