Alessandra Rossi

In my current position, i am defining and driving the innovation, ROI and growth of the European portfolio of Advertising Information Services, to ultimately increase revenue and guarantee a sustainable growth of the business.

Head of the marketing team and responsible for defining the marketing strategy, driving the product portfolio innovation and ROI and and the client retention and lead generation activities, making sure the marketing goals are aligned to those of the sales and operations teams for a sustainable growth of the business. As of January 2014 I was also responsible for leading the marketing strategy to drive client retention and lead generation for the local Dutch business.

In my Marketing Manager position for Nielsen Global AdView, I have defined the product marketing strategy and budget, and coordinated the marketing team's efforts.

As a Project Manager I successfully managed the adoption of a local delivery software, allowing our business unit to deliver services for the first time via an on-line interface. I managed the creation and content of a web based knowledge library to gather and share methodology information and collaterals within colleagues based in Nielsen's offices around the world.

As a Client Service Senior Account Executive, i was responsible for the key accounts of Nielsen Media Italy such as Mondadori Group, RCS Group, Hachette, JC Decaux, Reed Business, MTV, RaiPubblicita’, OMD, Carat, ZenithOptimedia, Initiative Media and Universal McCann.

managing client accounts (smaller clients) together witht he account executive.

as an intern, during summer holidays, i was working alongside the sales managers, visiting clients and understanding the business

Marketing, Retail and Distribution, Advertising