Alesya Mincheva

Produce engaging and high-quality multimedia content, including images and videos for TikTok and Instagram. Ensure content is consistent with the brand's tone, style, and visual identity. Act as a content creator for luxury beauty brands. Identify and collaborate with influencers, brands, and other content creators for cross-promotions and partnerships. Leverage collaborations to expand reach and enhance content quality.

Highly skilled make-up artist 13+ years of experience in fashion, media, and entertainment. Led global projects in Paris, Milan, and New York, specializing in red carpet make-up for events like Cannes and Venice Film Festivals. Former lead make-up artist for a top beauty brand. Expertise in project management, collaborations with luxury brands and professional 4 languages UGC content creation. Known for exclusive make-up style and valued for professional appearance and soft skills by high-class clients.

Led the creation of instructional videos on professional hair care product usage. Managed end-to-end logistics, including sourcing videographers, photographers, and lighting equipment. Coordinated model selection and secured shooting locations. Organized the procurement of all necessary materials to ensure high-quality production. Delivered a comprehensive video production service from concept to completion.

Led makeup development for product launches in Germany across stores, Instagram, and TikTok, ensuring alignment with Charlotte Tilbury's brand vision. Collaborated with the Global Creative Director and provided input on visual assets for consistency. Managed and mentored a team of makeup artists, focusing on skill development and flawless execution of signature looks. Acted as a brand ambassador at high-profile events and retailer activations, leading masterclasses and VIP sessions.