Aletta Krisztina Popovics
Angestellt, Jr. Direct Marketing (CRM) Manager (2 promotions in 18 months), Zalando SE
Berlin, Deutschland
Über mich
I am a versatile marketing professional with a strong foundation in marketing expertise, complemented by advanced skills in software tools and a natural aptitude for collaboration. As the Jr. Direct Marketing Manager at Zalando, I have excelled in spearheading data-driven CRM communication strategies across multiple markets, consistently delivering results and fostering collaborative success. I am proficient in marketing tools, content creation, and analytics, and I drive impactful campaigns that resonate with diverse audiences. Throughout my career, I refined my content creation, SEO, PPC marketing, and SoMe management skills. I approach every project with a focus on precision and innovation, consistently delivering high-quality results. Furthermore my strong language proficiency enhances my ability to connect with global audiences. With my educational background I bring creativity and adaptability to every marketing endeavor, consistently optimizing processes and driving growth.
Werdegang
Berufserfahrung von Aletta Krisztina Popovics
Bis heute 2 Jahre und 6 Monate, seit Jan. 2022
Jr. Direct Marketing (CRM) Manager (2 promotions in 18 months)
Zalando SE• Spearheaded data-driven CRM communication strategies for four markets encompassing campaign planning, creation, and in-depth analysis. Consistently delivered CRM channel growth and revenue increases. • Played a pivotal role for the market expansion (Hungary & Romania). • Initiated, supported and led global and local projects and conducted A/B tests. • Contributed to template enhancements and their automation. • Collaborated with cross-functional teams. • Monitored competitors' direct marketing activities.
1 Jahr und 9 Monate, Feb. 2018 - Okt. 2019
Online Marketing Assistent
Mapsolutions Zrt.
Creating content for the online magazine and improving SEO for the website - Managing campaigns - Display advertising - Monitoring and managing social media - E-mail marketing - Optimizing the website and the admin interface - B2B and B2C communication - Task management in Jira - Collaborating with IT, graphic designers, and Finance
6 Monate, Nov. 2016 - Apr. 2017
Working Student
MediaSales Kft.
- Conducting customer and market research gather keywords - PPC marketing - Social media marketing - Collaboration with IT, Graphic designers - Learn and apply the programme Personal Online Marketing System
Ausbildung von Aletta Krisztina Popovics
2016 - 2018
M. Sc. Communication and Media
Pázmány Péter Catholic University
M. Sc. Communication and Media (final grade "good") Master-Thesis: "The changing form of the street art culture. The empirical examination of the specific case (murals)" Relevant Subjects: Creative Media Texts, Visual Influencing, Culture and Media, Research on Communication, Media Analysis, Visual Communication, Group Communication
2013 - 2016
B. Sc. Communication and Public Relations
Sapientia Erdélyi Magyar Tudományegyetem
B. Sc. Communication and Public Relations (final grade 8,9 out of 10) Bachelor-Thesis: "Comparation between American and Hungarian advertising concerning cultural elements" Relevant Subjects: Marketing, Desktop Publishing, Introduction to Advertising, Consumer´s Behaviour, Public Relations Management, Editing of PR Materials, Basics of Photography and photojournalism
Sprachen
Englisch
Fließend
Rumänisch
Fließend
Ungarisch
Muttersprache
Deutsch
Fließend
Italienisch
Grundlagen