Alexander Flensburg

Responsible for local SEO performance for Germany and Spain as part of the EMEA SEO team.

I am leading a highly skilled SEO team responsible for monitoring and optimizing the local country websites across all Zalando markets to increase organic traffic. Responsibilities: - Oversee local SEO / ASO optimization and performance for all Zalando markets - Recruiting and developing the local SEO team - Responsible for global SEO marketing budget

Position focusing on SEO related projects and initiatives with aim to increase organic visibility and traffic in the local Zalando markets. This require me to work closely with the in-house Tech SEO team and stakeholders from other departments and local marketing teams.

Responsibilities: - Oversee organic SEO channel performance for Sweden, Denmark Norway and Finland - 2017 we increased our organic visibility with 25 %, improving our market leading position. - Manage, develop and coach a team of 8 content marketers - Set OKR goals for team and organize daily work and scheduling - Align with other channels in the company for collaboration on projects and initiatives - Responsible for the Nordic Content Marketing budget allocation

I helped bring our Swedish customers, marketing channels and development teams closer together by letting them get to know each other. This is how: - Always think about our customers and how we can help them get the best fashion experience - Optimize the website to better suit the Swedish customers needs - Monitor and optimize our internal search function and store navigation - Create reports and analyses on how our users act and shop

Content Marketing and SEO responsible for the Swedish Market. I helped optimize, maintain and create content for the Zalando website in order to bring added value to our customers as well as increasing organic traffic to the website. I implemented international content marketing projects to the local Swedish market as well as creating tailor made content for the Swedish and Nordic markets.

I started at Zalando in an assistant manager position and was soon promoted to junior manager where I became the team lead for the Swedish SEO team. I Worked with On and Off page search engine optimization. Apart from operational performance tasks my responsibilities included budget planing, project management and partner relations. Other task included supervising individual and team performance as well as monitoring country specific goals and strategy.

Diverse position at the Hewlett Packard Volume Direct Operations. I worked with supporting and administrating Swedish Corporate accounts like Alfa Laval and Tetra Pak. My position allowed me to interact with corporate clients directly as well as the sales force in Sweden in order to secure a successful business relationship. I was in charge of keeping the customized B2B purchase portals up to date and making sure that they fit the needs of the client.

Online course about frameworks for analyzing and shaping negotiations and how to make principled arguments that persuade others.

Major in Spanish. Also did courses in English, German and Strategic Communications. The education modules were flexible, allowing me to study courses in Köln, Germany and Barcelona, Spain.