Alexander Litvin

Responsibilities: - Strategical marketing, external communications, digital / performance, events, PR, social media, influencer marketing, special projects with cultural institutions, artists and KOLs, story telling. - Completing and managing external project team. Brands portfolio: BoConcept, JUNG, Hörmann, Visual Comfort, Ralph Lauren Home, Natuzzi, Franke, Flügger, Roto Frank, Pernod Ricard. Results: working on tasks according to key goals, profound performance marketing or TTL campaigns realization.

Responsibilities: - 3 brands promotion on CIS, EMEA and NA markets; - Marketing department management (12 employees); - Strategical marketing, external communications, R&D, digital, BTL / trade marketing / merchandising & design (own retail shops + dealer retail chain), event marketing, PR. Results: 2 ТМ rebranding – Evroplast/Europlast (CIS + Baltic) и GAUDI (EMEA). 60,8% market share retention (CIS), 27% sales growth (EMEA). Websites relaunch with e-com KPIs 25-38% growth, online shop for BeNeLux launch.

Responsibilities: - Digital marketing , direct advertisement, PR, event marketing; - Corporate communications, GR, CSR; - Research and managing agencies and suppliers. Results: brand awareness 29% growth, social media audience growth from 0 to 22 000, 5 websites launched, 6 press-events for 720 guests, media publications growth from 5 to 60+, 2 overseas press-tours for 23 journalists, 5 integrations in events with 45 000 audience (b2c and b2b).

Responsibilities: - Marketing strategy, brand identity; - Managing marketing department (5 employees); - Digital (PM), content marketing, PR, event marketing, CRM & loyalty program. Results: KPIs reaching (40% leads growth, 35% average bill growth, turnover, AVE), b2b sales deployment (designers, HoReCa) with planned economical model and promotion strategy, 40+ publications in media initiation, social media audience growth from 0 to 77 000.

Responsibilities: support launches of new cafes - PR, online and offline (OOH) advertisement, trade-marketing, content (website, POSm and SMM). Results: achievement of KPIs (average bill, traffic), integration in 6 events with 100k audience, initiation 30+ publications in media (Afisha, TimeOut, The Village, Forbes Woman).

Key targets: product sales increasing through strategical and product marketing, trade-marketing, omnichannel advertisement, PR, event management, special project (sponsor- and partnership), SMM. Results: financial KPIs achievement (profitability, turnover), 57% distribution level in Moscow, social media audience growth from 0 to 25k, partnership with Moscow city racing (2010, 2011) etc.

Responsibilities: strategical media planning, client communications (briefing, upsale), corporate communications, new business. Results: participation in variety rates and competitions, achievement of KPIs (average client income), launch of OOH department at agency, new clients win.