Alexandra Toma

- Digital product design - User research - Target group analysis and creation of personas, user flows and user journey maps and wireframes - Usability testing - Creation & management of design systems

Accompanied the Corporate Communications team in conceptualising and designing various digital products for corporations in the fields of healthcare, industry and e-commerce. Designed user-centred and intuitive interfaces. Managed and improved upon complex design systems. Performed usability tests via interviews. Created high-fidelity digital prototypes.

Intensive training program for UX Designers. Specialized in the User-Centered-Design approach using Lean and Agile UX methodologies and hands-on experience that includes user research, user journeys, user perso- nas, information architecture, prototyping and testing

Web Design, User Experience, Usability, Graphic Design, Corporate Design, Photography