Alfredo Gabriel Larrañaga

Lead strategist, leveraging broad industry knowledge to solidify the organization's management and sales operations within Mexico, Central America, Caribbean, Ecuador, Peru and Columbia. Execute tactical business development strategies for a provider of security and intelligence data mining software with global reach.

Articulated business needs, revenue and growth goals, expanding business interests and maximizing profit gains. Promoted brand image and maximized bottom-line results for a provider of big data analytics products with applications for communications and digital services including revenue assurance, fraud management, marketing analytics and data monetization.

Evolved existing product lines, developing a comprehensive roadmap that skyrocketed sales while fostering lucrative relationships with channel partners. Leveraged an entrepreneurial spirit, consulting small and medium-sized companies. Provided consultation on fraud, sales management, collections and revenue assurance matters.

Conducted tactical analysis of competitive field, gathering intelligence to solidify brand positioning and enhance customer touchpoints based on market needs.

As an Account Manager, reporting to the Sales Manager, responsibilities encompassed the wireline telecommunication service sales over a 20 great customers portfolio, within the industrial, commercial and services Brazilian markets as Kaiser, Merck Sharp & Dohme, Olivetti, Procomp, SGS, United Airlines, etc.

As a Regional Executive, reporting to the International Director of the industrial compressor partner (Hamworthy) in England, responsibilities encompassed research and development of the Brazilian market to establish a joint venture and also to guarantee a clear evaluation and identification of the potential different market segments within the industrial compressor market. At the time the Hamworthy decided to slow down their investments in Brazil, I presented a business plan for an OEM association with a

As a Export Manager, reporting to the General Director, responsibilities encompassed to elaborate proposals and to participate in the public and international tenders of companies as Furnas, CESP, Eletronorte, as well as similar ones in the Argentinean, Bolivian, Chilean, and Paraguayan markets. Needed to set up and restructure agents, representatives and distribution nets in all the aforementioned markets, analyzing them and supervising them as well. Participated in trade fairs, congresses and seminars,

As a Export Supervisor, reporting to the Export Manager, responsibilities encompassed exports to Latin America and US. During 3 years I managed the distribution within US (from Brazil) being entrusted of establishing the commercial, logistics, as well as financial tactics. Participated in trade fairs, congresses and seminars, and performed several training presentations for representatives and agents.