Alicia Calmejane

Manage the digital media campaigns, sponsored campaigns on Amazon, social media and e-grocery for UK market Develop digital assets (videos, posts) and collaborate with media agencies to develop engaging content Finalize packaging development for the next year and recommend adaptation of the range for e-commerce market Measure and report performance of digital campaigns to assess against goals

Assist CMO on brand strategies and analyze key brand drivers for global market - regions NA, WE, EMEA Develop a new communication platform and key assets with agencies to support the brand on natural segment for WE Monitor global reporting of the 4 brands and keep track of global brand budget Lead new products development and assist innovation sessions to define key platforms

Analyze key brand drivers and performance analysis in French market Develop entire media plan in close relationship with agencies Monitor brand P&L, keep track of brand budget Develop strong partnership with global marketing team and work with a multi-cultural team

Recommend brand strategy in several countries (France, Switzerland, Canada, Sweden, South Korea) Develop media support, promotion tools and in-store animations Organize professional fares WTCE, ANUGA, SIAL to promote the brand and bring new business opportunities Implement a new website and develop new content and assets to improve design and navigation Monitor quantitative / qualitative studies to improve product range and brand positioning

Manage private labels on personal care market: solar protection/body care/dental care/hair products-220 references Develop products: 21 new products, with 1 innovation and 1 anti-druff shampoo range Optimize marketing mix: handwash relifting – 9 references Manage 6 brief-to-bid: brief, partnership with subcontractor, maintaining project on schedule Define actions plan for shower gel, dental and solar protection Establish a new process to measure performances and implement corrections