Ana Matesa

- Manage and lead Nivea Baby Brand positioning and messaging - Work with in-house creative services team (Design, Digital, Packaging) and external agencies to develop and revamp visual identity standards across the whole Range Designs. - Leading Nivea Baby Care cross-functional global teams from ideation through de-ployment. - Startegy and Concept Development for the new Body Care opportunities.

Development and deployment of strategic marketing projects for different clients in Germany and Croatia including Advertising and Market Research Agencies, Water Company, Consumer Health, Dental Clinic, Fitness Centre, Banking, Tea and Ice-cream.

1. Innovation and Global strategy: - Platform creation and lead 0% Aluminum deos. - Premium segment development (Rexona MaxPro). 2. EU Regional Strategy development and deployment: - Building Team and recruiting new talents: setting up the new Rexona team - Sponsorship and endorsement: Williams Martini F1 Rexona Sponsorship; Rolland Garros Rexona FR Sponsorship. - e-Commerce Marketing strategy development for the total EU DEO category

EU Regional Strategy development and deployment - Turnaround of Dove Shower performance in 201 via the new Core communication strategy - EU Shower Project innovations - adjustment of Global mix to Eu consumer needs. - Turnaround of negative performance in France via new business and communication model - Market Development Model development for Skin Cleansing female Category Europe.

- Development and implementation of the Bar strategy and communication (UK/IT/FR/RU) - Strategy development of Dove Medical Programme Europe - Development of European Dove Liquid Soap strategy - Management, creation and coordination of integrated communication mix for Dove Intimo