Anastasia Borisova

- Worked with b2b brands to execute brand experience at events (e.g. conferences, informal business meetings, entertainment etc.) - Ensured that events, marketing, branding and communication supports objectives of business. - Monitored top event organizers and platforms to provide clients with actual branding solutions and opportunities. - Analyzed records of sales visits, appointments, contacts and sales campaigns within CRM to provide timely information to management - Achieve designated KPI’s

- Managed digital media campaignes - Delivered final proposal for clients with further project coordination - Prepared competitor analysis reports - Prepared media strategies - Controlled full cycle of advertising campaigns - Prepared statistical and analytical post campaign reports - Managed project documentation and controlled payments -Sold mostly profitable Company`s media products - Maintained long-term relations with clients and increased clients loyalty

- Managed ad. campaigns (TV, radio, Internet, print, BTL etc) - Identified Target Audience and media preferences with TNS Gallup database - Analyzed media ratings - Did researches e.g. TV audience split by channels, Internet audience by websites etc. - Calculated financial indicators of media plans (GRPs) - Drew up media-plans and presentations for clients - Maintained media-plans and advertising budget split - Prepared post-campaign reports.

-Brand promotion and distribution via wholesale and retail channels - Internal and external marketing, found new distribution channels, designed consumer loyalty programs and distributors` sales staff motivation programs - Controlled orders, shipments and certification - Ensured effective stock management - Planned and prepared Promo and Media plan - Prepared advertising POS materials & presentations for sales staff and exhibitions. - Handled Current client base and engaged new clients.

- Worked with banks, leasing companies, auto dealers and brokers on all types of insurance products. - Prepared documents for bank`s accreditation, global and local tenders - Followed up contracts` conditions with accounting, marketing, underwriting, legal, claims and finance functions - Prepared sales reports and ensured timely commission payouts. - Settled issues and conflict cases - Provided Banks with accounting reports on a quarterly basis

- Supported partners` insurance programs - Negotiated with dealers complex insurance programs. - Partners` staff trainings - Sales reports handling - Tariff calculations, claims handling, contracts prolongation and changes. - Coordinated with underwriting function contracts with non-typical conditions and exceeded over limits - Ensured timely commission payouts to partners. - Dealers sales analysis and forecasts.

- Provided information support about conditions and offers - Made personal reservations via International programs Amadeus and Calebur - Processed travel agencies` requests - Maintained current client base (payments, claims, contract changes etc.) Participated in tenders - Was involved in “replacement vehicle service“ promotion in the market together with RAT (Russian Auto Community); - Logistics (maintained a sufficient number of the cars at sales points in order to meet customers` orders