Anastasia Zholobova
Angestellt, Lead Product Manager, Delivery Hero SE
Berlin, Deutschland
Werdegang
Berufserfahrung von Anastasia Zholobova
1 Jahr und 3 Monate, Okt. 2020 - Dez. 2021
Principal Product Manager - Ad Tech
TIKI Corporation
— Owned Tiki self-serve advertising solution including the advertising delivery algorithm, customer interfaces, and sales strategy — Designed and tested hypotheses for advertising delivery and measured the impact for both high user intent and discovery products — Defined and optimized product metrics to support business KPIs
1 Jahr und 6 Monate, Juli 2019 - Dez. 2020
Country Manager
Yandex LLC
— Owned Yandex Zen DAU growth plan in APAC — Supported negotiations with regional and global partners — Collaborated with Product and Engineering teams on the international product roadmap and feature launches — Developed the monetization strategy to support product distribution
2 Jahre und 6 Monate, Jan. 2017 - Juni 2019
Product Lead
Coc Coc Company Ltd
— Ad product portfolio development (incl. pricing strategy design and b2b-marketing approach) — Partnership development — Create and launch new product testing processes which quadrupled hypothesis testing capabilities - to more than 16 cases per month
10 Monate, Juni 2016 - März 2017
Senior Product Owner
Coc Coc Company Ltd
— Mapped product monetization strategies - built and tested MVP for a coupon service with local targeting and pivoted to classic advertising model with 3 different ad types. — Display advertising product development and monetization - assessed spending losses resulting from technical integration, created an A/B testing framework)
8 Monate, Nov. 2015 - Juni 2016
Client Satisfaction Group Head
Coc Coc Company Ltd
— Established and trained a team of skilled client satisfaction managers to meet the growing demands of advertising campaigns on Cốc Cốc Ad Platform — Guide and control client spendings and satisfaction levels as well as team efficiency
1 Jahr und 3 Monate, Aug. 2014 - Okt. 2015
Account manager
Coc Coc Company Ltd
— Responsible for planning and developing creatives, as well as managing advertising campaigns for the internal client across platforms — Monitored user satisfaction and analyzed the spending trends and projected growth rates, reported results to the internal stakeholders and executive sponsors
2 Jahre und 10 Monate, Juli 2011 - Apr. 2014
Data Analyst
Ashmanov&Partners
— Prepared large data segments for use in the development and data taxonomy of a search engine product taking into account the peculiarities of the Vietnamese language
Ausbildung von Anastasia Zholobova
1 Jahr, Sep. 2017 - Aug. 2018
DIgital Innovation
University of London
Information systems management, Innovating digital systems and services, Management and innovation of e-business
5 Jahre und 10 Monate, Sep. 2007 - Juni 2013
Oriental studies
Russian State University for the Humanities
Sprachen
Englisch
Fließend
Russisch
Muttersprache
Vietnamese
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