Anastasiia Gadirova

Customer experience for luxury brands (apparel, accessories, jewelry, cosmetics, restaurants). • Taking the role of the customer in realistic buying situations • Examination of the friendliness and competence of the employee, cleanliness, and neatness of the store • Creating detailed reports about customer experience for the company

Proactively reaching out to customers and potential prospects in German, Russian and English. Typically, contacting C-level positions to identify stakeholders, decision-makers, and experts for projects where VDI's solution value propositions resonate. • Follow-up on commercial leads and deliver them information. • Work closely with Account Managers, Product Managers, Marketing, and Channel Partners. • Research and manage a list of named accounts to grow the pipeline with sales opportunities.

Systematic collection and analysis of information about the competition, competitor products and services, and trends for major customers (Shiseido Group, Beauté Prestige International). • Competition monitoring with regard to cross-media special ads • Update the Nielsen-Client as part of the monthly competitive analysis • Preparation and creation of presentations and trend reports • Preparation of print analyzes