Andrea Wandrey

• Advised clients on PR campaigns • Led short and long-term planning and implementation of PR campaigns across channels • Monitored quantitative and qualitative campaign performance; managed brand anniversary campaign with coverage equivalent to 9x its cost • Managed client projects and budgets, and prepared and delivered client presentations • Collaborated with internal digital, advertising, and strategy teams and external design and media partners

• Developed and implemented client brand PR activities; worked on employee and crisis communications and speaking placements • Managed online and social media campaign for T-Mobile Germany––awarded the German Award for Online Communication, voted finalist for the German PR Report Award, and nominated for best media relations campaign at New York Digital PR Awards • Analyzed consumer and market insights from national consumer studies and customer research performed by clients

Made brochures and online newsletters, updated online product catalog, and prepared photo shoot published to 900,000 readers

• GPA 3.45/4.00 • Worked on project for Fortune 500 finance company involving concept testing and new product recommendation • Assisted Professor Boaz Keysar in research on the influence of foreign language usage on financial decision-making

• Grade Average 1.4, ECTS Grade A (top 10%) • Perfect Score (1.0) on Master’s Thesis • Analyzed academic research on word-of-mouth marketing as a research assistant to Professor Thorsten Hennig-Thurau

• Grade Average 1.9, ECTS Grade A (top 10%); chosen by peers to serve on Student Council • Studied abroad at Unitec Institute of Technology and worked as student sponsor assistant at New Zealand’s second-largest bank