Andreas Kratzer

Making business more human by rethinking systems.

Inhaber, Founder & Managing Director, A Tribe Called Humans GmbH

München, Deutschland

Über mich

Founder of A Tribe Called Humans I Impact Innovator I Better Business Strategist I Humanist I Circular Design

Fähigkeiten und Kenntnisse

Consulting
Design
Leadership-Training
Design Thinking
System Thinking
Kulturentwicklung
Strategieberatung
Innovationsmanagement
Innovation
Markenstrategie
Strategische Markenentwicklung
Strategische Markenführung
Strategisches Marketing

Werdegang

Berufserfahrung von Andreas Kratzer

  • Bis heute 5 Jahre, seit Juni 2019

    Founder & Managing Director

    A Tribe Called Humans GmbH

    Building a collective of free-range humans with individual capabilities who believe, what works better for people works better for business. As a collaborative network we cut through complexity and co-create human-centred strategies and solutions to help businesses solve their biggest challenges.

  • Bis heute 7 Jahre und 10 Monate, seit Aug. 2016

    Dozent für Innovation, Marke & Strategie (B.A.)

    Hochschule Fresenius
  • 9 Monate, Juni 2019 - Feb. 2020

    Freelance Strategy & Innovation Consulting

    Andreas Kratzer

    Holistic thinker with corporate, agency and consultancy background offering 8+ years of combined experience in business, marketing and design – covering both the creative and strategic ends of the brand & innovation spectrum. Able to identify compelling growth opportunities through research and develop the strategy and concepts for profitable brands, new products and services that deliver predictable growth.

  • 4 Jahre und 1 Monat, Juni 2015 - Juni 2019

    Senior Consultant I Brand Strategy & Innovation I Team Lead

    diffferent GmbH Strategieberatung

    Positions before: Strategist Brand Strategy & Innovation, Consultant Brand Strategy & Innovation

  • 1 Jahr und 6 Monate, Jan. 2014 - Juni 2015

    Strategy Consulting

    Freelance

  • 1 Jahr und 7 Monate, Feb. 2012 - Aug. 2013

    Brand Manager

    Marc O'Polo International GmbH, Deutschland

  • 5 Monate, Okt. 2010 - Feb. 2011

    Brand Development

    formfarbefunktion Designbüro

    Praktikum

  • 5 Monate, Dez. 2009 - Apr. 2010

    Marketing & Sales

    Corex Ltd., China

    Praktikum

Ausbildung von Andreas Kratzer

  • 1 Jahr und 7 Monate, Sep. 2013 - März 2015

    Brand Strategy & Brand Communication (M.A.)

    Hochschule Pforzheim

    Brand Strategy, Strategic Communication, Strategic Management, Market Research, Business Development, Online Marketing

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Grundlagen

Interessen

Menschen
Marken
Systemisches Denken
Circular Design
Kulturentwicklung

21 Mio. XING Mitglieder, von A bis Z