Andreas Rodel

My job at BIOTTA allows me to do a variety of things. I focus mainly on coaching my marketing team, but I also have the opportunity to improve internal processes and create great/innovative marketing tools. I am extremely proud to work at BIOTTA - the organic pioneer in health juices. We respect nature & mankind and continuously strive for the best taste! My team is brilliant, driven and proud each and every day of what we are building.

In October 2016 I took over the overall marketing responsibility for the joint venture between Nestlé and R&R including an even bigger sales volume covering brands like MÖVENPICK, FRISCO (Extrême, Maxibon, Pralinato) and MONDELEZ (Oreo, Daim, Toblerone, Milka).

Prior to my current role I held marketing responsibility for FRISCO while managing million dollar marketing budget for all ATL & BTL activities. My main duties included the planning, developing, executing and overseeing all marketing and promotion initiatives for all Nestlé Ice Cream Brands in Switzerland. Besides that, I contributed to all business unit processes and led the innovation and renovation process by identifying potential for innovation and optimisation.

Prior to my current role I managed and supported 16 local markets in Europe and Asia ensuring internationally consistent channel strategies, price models, trade terms and routes to market as well as compliance with all Corporate Business Principles. Furthermore, I planned and implemented commercial and marketing concepts, prepared monthly business reviews and liaised with third party customers during contract negotiations, operational planning and budgeting and the implementation of agreed services.

During two years I have contributed in the role of Business Development Manager to a significant growth in sales, operational efficiency and customer loyalty for Nestlé China´s premium ice cream. While expanding the clientele to more than 300 foodservice and retail outlets as well as over 8 wholesalers I also realigned the company’s strategy and trained and motivated new regional teams to deliver ‘best-in-class’ service.

Due to my outstanding performance as Sales Executive, I was offered the position of Consumer & Customer Demand Manager. Hereby, my focus was the coordination of all marketing and trade activities including personnel responsibility for staff and trade promoters. Through creative and customer focused events, promotions, product launches, press conferences and sponsorships my team achieved the image reinvigoration of the two ice cream brands NESTLÉ and SAN MARLO.

Marketing and retail management for Nestlé and Five Ram ice cream in the greater Foshan area resulting in customer satisfaction improvement and new customer acquisition.

Management of national marketing budgets and branding operations succeeding in growing FRISCO´s #1 impulse position in Switzerland.

Support of all sales and merchandising activities within Switzerland, identification of new business opportunities and acquisition of new customers.

Organisation of the annual St. Gallen Symposium including all operational and technical support on-site.

Finance & Accounting