Anindita Mitra

Working with stakeholders to determine the business demands Build Email Templates through end to end HTML encryption Work on Sales force to execute automation campaigns Run Email Marketing Automation Campaign and increased revenue by 5% Expedite the overall campaign activities by 15% which leads to an increase of click rate by 7% Added new strategy in segmentation which increased web traffic by 9% Perform analysis in Tableau resulted unsubscribe rate to reduce by 15% &increase open rate by 12%

Leveraged tracking data to segment target audiences, trigger campaigns and personalize content. Boosted brand awareness by establishing strong web and social media presence. In Google Analytics explore Audience report, conversion report, Behavior report and Acquisition

Participate in Client meeting, campaign creation and reports generation. Created Email Template through end to end HTML encryption. Develop and code the list segmentation for all direct and interactive marketing campaigns Carrying out A/B testing on Adhoc campaigns Worked on various Email Automation Campaign

Marketing