Dipl.-Ing. Anja Jordan

Establish Growth channel and work closely with the global Groupon ILT leadership team to scale operations and performance in a business critical function. Leading internal teams, specialist suppliers and interfacing with a diverse range of business stakeholders.

Brought on board to set up the growth channel in this travel-based media/tech start-up in hyper growth phase. Focus set on automation and process driven strategies to identify content gaps at scale - globally and across many different niches. Successfully fuelling hyper-growth at 110% YoY traffic for a millennial-focused media & travel brand with currently 13m monthly unique visitors from organic search alone.

Lead organic search strategies centralising on commercially important destinations while evangelising SEO to help secure stakeholder buy-in and drive the strategy forwards. Proactively manage strategic direction of content; provide quality control to ensure content development in line with brand guidelines. Devise and execute global organic acquisition strategy (incl. Social and APPs) to improve visibility and drive in-bound links.