Ann-Christin Vorbeck

I started my career as a trainee at bonprix in October 2014 in corporation with the Nordakademie. During my education and in order to receive the Bachelor of Science Degree, I explored and worked within different departments of the company. In order to complete my 3 and a half years of studies at bonprix and in order to graduate from Nordakademie University, I will write my bachelor thesis within the Shop Management Department about the product presentation within the bonprix Online Shop.

- active support within the bonprix brand image and development process - attendance of workshops in terms of the brand shift project - development of marketing communications strategies regarding the brand shift - market research gathering and evaluation of different bonprix countries - analysis and follow-up evaluation of bonprix client's buying behaviour - analysing potential marketing shift strategies and communication tools

- support of the internationalization of the mybonprix internal communication tool project - translation of documents within the internationalization process - participation in ceonceptional brainstorming sessions in terms of the internationalization project - editorial tasks (creation of editorial texts, articles and their implementation) - participation in consultation with specialist fields - support within the MySite Marketing project - creation of technical sites and content

During my three monthly internship in Jacksonville, US at Venus Fashion Inc. I worked in the Online Marketing Department. I supported projects within the fields of the Venus Re-Branding Process, the SEO optimization, the Affiliate Marketing as well as the process of enhancing the Venus Google Search Results to enhance effectiveness. The most insightful learning portrays the understanding of the American working culture/conditions as well as the chance to further improve my language skills.

- creation of competitor analyses in terms of the after purchase checkout functions/ improvement of customer usability and enhancement of mobile device friendliness - attendance of several bonprix customer usability tests and workshops - testing of the bonprix App on several mobile devices in terms of quality enhancement - evaluation of weekly mobile financial reports - gathering of performance comparisons between different bonprix devices - competitor analysis and uxer experience analysis

- creation of an own bonprix department online shop - continuous updating of several bonprix department shops - active participation of several customer usability tests and customer insights - designing of competitor analyses in terms of future innovations and features within the online shop - usage of marketing elements within the fields of marketing and sales - active implementing of shop functions, newsletter marketing, content modules, marketing and sales functions

- support of the first international bonprix advertising campaign - active supporting of several bonprix internal projects (market research regarding our clients buying behaviour and fashion understanding) - support of the recruitment of future bonprix influencer for social media channels - support of the Public Relations and Media department - translation of newsletters regarding bonprix campaigns into english and french

- optimization of SEO texts, titles and description to optimize relevance - assistance job interviews with future bonprix SEO associates - coordination, evaluation and updating of weekly financial and performance resports - attendance of several client meetings and negotiations - support of the SEM, SMA, AFF, RET - bonprix App marketing project (evaluation of potentials of a bonprix app) - cross device tracking project (evaluation and market research) - retargeting mobile cookies project

- assistance the entire bonprix buying process - interaction with suppliers and producers from India, Turkey, China and Bangladesch - controlling of quality standards of incoming materials for future production - meeting with Chinese suppliers - designing of several competitor analysis regarding new fashion trends and materials - assistance and carrying out of fitting processes - assistance the Maite Kelly Fashion Show 2015 as a backstage fitting guide

- development of marketing strategies and concepts (online as well as retail) - planning and creating of regional advertising campaigns - creation of shop presentations wihtin regional bonprix branches - interaction with several creative external suppliers and agencies, planning of creative advertisement - updating and organizing of financial calendars - learning about strategic marketing and visual merchandising elements

Since 2001, bonprix gives its trainees the opportunity to organize a company internal project, in corporation with the bonhelp foundation, which aims to collect donations for the Tirupur School, a school for deaf children in India. In 2014, I became the project leader. After creating a plan, which included financial calculations and coordination, marketing strategies and organizational elements, we achieved the best out coming result, that has ever been achieved and were able to raise 2500,- Euro.

- Customer Service Management - Customer Relationship Management - Teamwork - Time Management

Marketing, International Studies, Supply Chain Management & Logistics, Finance

Business Economics, Accounting, Business Mathematics, Commercial Law, English, French, Strategic International Management, Marketing, Business Administration, Finance, Logistic & Supply Chain Management, HR

Foreign Countries Studies, Spanish, Business Administration, Social Organization

Business Administration, Economics, French, Further Mathematics

Economics & Politics, English, French, German, Swimming, Athletics & Rowing Team