Anna-Lena Lenz

- Integration and optimization of dealer interfaces - Management of the product roadmap - Collaboration with UX/UI for design and discovery work - Analysis of product data and derivation of hypotheses for improvements - Cross-functional work and coordination with other teams - Usage of agile methods (SCRUM) and meeting structures - Formulization of user stories (JIRA) - Maintenance of the product backlog - Implementation of requirements with the developer team - End2End project documentation (Confluence)

- Project lead for the development of a web application for an international automobile manufacturer - Definition of technical IT requirements for implementation by IT in agile and classic development models - Cross-departmental collaboration and coordination of responsibilities between developers and project client - Accompanying the project from the idea to the roll-out as well as subsequent support and further development of the product over the entire life cycle

- Management (ownership) of the “existing vehicles” area within the company - Management of the interfaces to the various suppliers of vehicle data

- Project management on the topic of crowdtesting in the “Mercedes me Connect” area - Organization and implementation of studies and surveys to ensure usability, UI and UX - Quantitative and qualitative evaluation of study data and tracking of results - Support for customer studies by creating questionnaires and as an interviewer - Development-accompanying testing for quality assurance at functional and concept level - Supporting the team with maturity level assurance

- Independent and autonomous processing of a project in the field of text mining and data analysis - Developing use cases and learning the analysis technique of the text mining tool - Processing cross-departmental requests for data analysis against the background of the text mining project - Collaboration in day-to-day operations and support for ongoing projects - Support in the creation of presentations and decision papers

Master's Thesis “Development of body style preferences in the automotive industry - analysis of potential influencing factors in Germany, the USA and China” - Analysis and evaluation of an internal market research study - Conception and development of product strategies based on the study results - Derivation of recommendations for the future design of the product portfolio

- Participation in the planning, coordination and preparation of a board committee - Support of international projects within the scope of Porsche market research - Supporting ongoing projects and assisting in the day-to-day operations of the international market research department

- Support of the project team in the context of the transaction price study with regard to the preparation of presentation data - Supporting the project team as part of the new car buyer study / customer satisfaction level - Independent processing of market research-specific tasks - Processing inquiries from markets and specialist departments

Study of German and English specialist literature in the subject areas: Practice of sport psychology, mindfulness as a sport psychological intervention, “choking under pressure” and personality theory

- Participation in the organization of the bicycle ergometer study on self-infiltration under physical stress, as well as support in the implementation as test supervisor - Creation of the data mask, data entry, data preparation (creation of Excel matrices and SPSS syntaxes for the evaluation of sport psychological diagnostics (EBF, HAKEMP, SSI))

- Member of Gerd Rubenbauer's media team at the Ski World Cup race in Garmisch-Partenkirchen - Obtaining statements from the runners after their training runs - Writing a multi-page interview bulletin in independent journalistic work

- Research activities on the topic of sports scholarships in the USA - Conception of image and explanatory videos - Development of ideas and conception of advertising campaigns - Screening of athletes and playing material - Writing cover letters to approach potential partners

Fakultät für Wirtschaftswissenschaften Fachgebiet Marketing

Schwerpunkt Marketing, Strategy & Leadership

Schwerpunkt Marketing und Kommunikation